Mickey's Voice

Insights from our CEO

Business-Do, is a detailed look at my guiding principles, offering specific instructions, stories, and techniques to help anyone realize dreams and achieve lasting success.

Business-Do: A Blueprint for Success

Business-Do by Hiroshi "Mickey" Mikitani is available now in eBook and from March 7 in hardcover. How can you realize your dreams? It takes more than passio...
Shoppers have embraced the internet but they have not abandoned the process of visiting physical retail stores.

Why brick-and-mortar stores are here to stay

Physical retail has a bright future. This may sound counterintuitive – especially coming from a company like Rakuten, which was founded as an e-commerce mark...

The heart of a brand: Starting with your team

What is at the heart of your brand? From a business perspective, a brand is a way we communicate with customers – a way to convey to them what we offer and w...