What's new
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Blog
Rakuten Mobile and U-NEXT unveil the next big thing in mobile entertainment
When Rakuten Mobile, Inc. Chairman Mickey Mikitani and U-NEXT Co., Ltd. Chairman Yasuhide Uno first teamed up to launch…
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People & Culture
Sir Paul Smith shines at ‘by R’ show in Tokyo
After 14 years, Sir Paul Smith has returned to the Tokyo Fashion Show – this time in collaboration with Rakuten’s ‘by R’…
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Blog
Rakuten records first Q2 Non-GAAP operating profit since 2019
On August 8, Rakuten announced financial results for the second quarter of 2025 from the company’s global headquarters i…
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Mickey's Voice
Mickey Mikitani: The age of agentic AI has arrived
“This year, we’ve renamed our flagship event from Rakuten Optimism to Rakuten AI Optimism, reflecting our belief that AI…
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Blog
Rakuten raises its hand to help alleviate Japan’s rice shortage
Japan is facing a shortage of its most essential food: rice. As prices climb to double their usual level and supermarket…
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Blog
Pride in action: Rakuten celebrates LGBTQ+ inclusion
This June, Rakuten exemplified its commitment to diversity, equity and inclusion with vibrant Pride Month celebrations a…
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Blog
Blending the best of Japan with the best of the world
Mickey Mikitani, Chairman and CEO, Rakuten Group When people ask me what makes Rakuten unique, my answer is simple: we a…
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Blog
Ting Cai on how AI and ecosystem offerings unlock telecom growth
Artificial intelligence wasn’t just a buzzword at DTW Ignite 2025; it was the focal point. This year, one of Europ…
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Blog
Experience the future of business at Rakuten AI Optimism 2025
Rakuten’s flagship conference is back this summer – and it’s turning a new page. Now in its sixth year, the event is cha…