Rakuten Today: Sports & Entertainment

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First-team FC Barcelona players activate Rakuten in Europe with new "Most Likely To" digital content series on Rakuten Sports’ channels beginning March 18.

4 weeks ago

Most Likely To: FC Barcelona players activate Rakuten in Europe

Many factors have helped Japan’s leading internet services company grow into a global brand. The services themselves have garnered headlines around the world on their own merit, but few would argue that the biggest boost to Rakuten’s brand awareness in Europe has come from its partnership with FC Barcelona. And a new digital campaign is about to build on that momentum. A new content series called…

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Rakuten announced strategic global partnership with LivOn Global, Yudai Baba’s agency, to support the management and growth of Baba’s basketball career.

4 weeks ago

Rakuten to Power Japanese International Basketball Star Yudai Baba

Yudai Baba doesn’t believe in taking the tried-and-tested approach. “Dream big,” says the 25-year-old basketball star. “You don’t have to follow others’ footsteps to succeed.” I’ll do my best to invigorate Japanese basketball and to inspire the younger generations.Yudai Baba A rising international basketball star with a career that has so far spanned three continents, Baba is proving that hi…

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The Tohoku Rakuten Golden Eagles have signed Masahiro Tanaka to a two-year deal, after a seven-year stint with the New York Yankees.

March 9, 2021

Masahiro Tanaka, international star pitcher and hero of Northern Japan, comes home

On January 28, Tohoku Rakuten Golden Eagles fans must have felt like Christmas had arrived 11 months early when their club announced that it had signed Masahiro Tanaka to a two-year deal. Tanaka’s return to the Eagles lineup comes after a seven-year stint in Major League Baseball with the New York Yankees, where the right-hander was consistently impressive in pinstripes. But despite his Stateside…

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The Golden State Warriors are celebrating Oakland in style with their new Oakland Forever jerseys, which pay homage to the iconic We Believe team of 2006-07

January 21, 2021

Golden State Warriors celebrate Oakland with Oakland Forever City Edition jerseys, Presented by Rakuten

On January 20, the Golden State Warriors celebrated Oakland in style as they took to the floor against the San Antonio Spurs wearing the 2020-21 Nike City Edition jerseys for the first time. Since the league introduced City Edition uniforms before the 2017-18 season, the Warriors have been turning heads and honoring the Bay Area community with their designs, from the golden “The Bay” jersey w…

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Vissel Kobe had an incredible 2020 run in cup competitions, but it also showed the world that the club is on the verge of becoming the top team in Asia.

December 24, 2020

How Vissel Kobe entered the elite ranks of club soccer in Asia

For the second match in succession, Vissel Kobe’s fate looked like it would be decided in a penalty shootout. But the momentum that carried them through their AFC Champions League quarterfinal victory left them in the semi-finals, which saw the team fall in defeat to a penalty goal in the 119th minute. It was an agonizing end to Vissel’s incredible 2020 run in cup competitions, but it also s…

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In their first AFC Champions League match since February, Vissel handed Guangzhou Evergrande FC of China a 3-1 defeat to go to the top of Group G.

November 27, 2020

Vissel Kobe resumes pursuit of AFC Champions League glory

On November 25, Rakuten Group’s Vissel Kobe reached another milestone on their quest to become the No. 1 soccer club in Asia. The AFC Champions League resumed action in Qatar. In their first match in the competition since February, Vissel handed rivals Guangzhou Evergrande FC of China a 3-1 defeat to go to six points and put themselves at the top of Group G. With two more matches to go for V…

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“Break Point: A Davis Cup Story” offers a court-level look at the tennis world's most prestigious team tournament, now available on Rakuten TV.

November 26, 2020

Break Point: New Davis Cup documentary serves up triumph and tragedy on Rakuten TV

The 2019 Davis Cup by Rakuten Finals produced tennis matches of the highest level set against a backdrop of incredibly personal stories and emotional struggles. While we may already know the result — Spain defeated Canada to capture their sixth title in the tennis world’s oldest and most significant team tournament — Break Point: A Davis Cup Story, the new original documentary presented by Rakuten…

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U.S. fans of Asian entertainment can enjoy their favorite movies and shows together, even while apart, thanks to Viki’s new virtual Watch Parties feature.

November 13, 2020

Rakuten Viki launches private Watch Parties to bring fans together (even while they’re apart)

U.S. fans of Asian entertainment can now enjoy their favorite movies and shows together — even if they’re hundreds of miles apart — thanks to Rakuten Viki’s new virtual Watch Parties feature. With over 1,400 TV shows and movies from Korea, Japan, mainland China, Taiwan and Thailand, Rakuten Viki is known as the online destination for Asian dramas and movies. The platform’s innovative community sub…

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Rakuten and FC Barcelona have unveiled a larger-than-life mosaic made up of 46,000 crowdsourced fan photos arranged into the image of Barca stars.

October 2, 2020

“The Big Picture” unveiled at Barca’s Camp Nou: A tribute to fans around the world

For FC Barcelona’s global fanbase, there’s nothing more exciting than walking through the hallowed grounds of Camp Nou stadium to catch a home game. To be in the stands, overlooking the pitch where legends like Messi, Ronaldinho, Xavi and Iniesta made their mark on soccer history, is an experience prized by every supporter of the garnet and blue. But it isn’t only what’s inside the stadium that ma…

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