Sports & Entertainment

  • Blog
    Rakuten Monkeys crowned first-half season champions for the first time, making the team automatically seeded into a playoff series.

    Rakuten Monkeys crowned champs of CPBL first-half season

    Under a shower of celebratory crimson red streamers, the Rakuten Monkeys were crowned first-half season champions for the first time under the Rakuten Group banner. The achievement means that the Monkeys will automatically be seeded into a playoff series, with the winner of the series moving on to the Taiwan Series, the Chinese Professional Baseball League (CPBL) championship finals. The Monkeys f…

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  • Blog
    Sports fans enjoyed multiple interactive initiatives designed to explore diversity and sustainability by the Tohoku Rakuten Golden Eagles in Sendai.

    Building a greener future for sports with the Rakuten Eagles

    Photo courtesy of ©︎Rakuten Eagles. Last month, the Tohoku Rakuten Golden Eagles gave fans a glimpse into the future of sports. As part of a string of celebrations commemorating the global tech company’s 25th anniversary, the Rakuten Group hosted a “Rakuten Day” at the Rakuten Eagle’s home stadium in Sendai. Sports fans were treated to a number of interactive initiatives designed to explore divers…

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  • Blog
    In 2021 Rakuten Europe announced a three-year partnership to support the ATP Mallorca Championships — a commitment to connect fans and players across the globe.

    Tech, good causes and big names at Mallorca Championships 2022

    Last year, the ATP Mallorca Championships were the stage for the launch of Rakuten’s cashless payment app, Rakuten Pay, in Europe. Rakuten Europe had just announced a three-year partnership with e|motion group, a leading event organizer and trend-setter in sports marketing, to support the tennis tournament. This year the event returned from June 18 to 25, welcoming over 25,000 spectators, as well…

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  • Blog
    Japan's golf scene is on the rise, and Rakuten GORA, one of Japan’s leading golf reservation services, is empowering golfers and courses across the country.

    Rakuten GORA on Japan’s golf renaissance

    Kiichi Sorimachi, Rakuten Group Executive Officer and Vice President of Rakuten’s golf business, Rakuten GORA Japanese golf superstar Hideki Matsuyama’s success at the 2021 Masters Tournament has attracted significant attention both in Japan and on the international stage. It even prompted us to push for Rakuten GORA, one of Japan’s leading golf reservation services, to become a Masters TV c…

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  • Rakuten Innovation
    Rakuten expressed its gratitude to FC Barcelona and all 400 million Barça fans around the world for a historic five year partnership.

    Arigato! Gràcies! Thank you! Rakuten expresses gratitude to FC Barcelona and Barça fans worldwide for historic five-year partnership

    FC Barcelona played its last LaLiga match of the season at the Club’s iconic home stadium Camp Nou last night. At the match, Rakuten expressed its gratitude to FC Barcelona and all 400 million Barça fans around the world for a historic five-year partnership in a unique way, celebrating Rakuten’s partnership with the Club through free giveaways, special branding and once-in-a-lifetime jerseys. Raku…

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  • Blog
    Rakuten Sports is partnering with world champion skateboarder Yuto Horigome to contribute to skateboarding culture in Japan and on the international stage.

    Skateboarding champion Yuto Horigome has lofty ambitions for new partnership with Rakuten

    Rakuten Sports is partnering with yet another globally recognized athlete with roots in Japan at the top of their sporting game: world champion skateboarder Yuto Horigome. Unveiled at a press event in April, the partnership will see the 23-year-old professional skateboarder represent Rakuten both in Japan and around the world, working to broaden the appeal of professional skateboarding as a Rakute…

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  • Blog
    Rakuten makes waves with the release of "Shun Murakami: The Documentary," an eponymous film featuring the Japanese surfing star and Rakuten partner.

    Rakuten makes waves with original documentary featuring Japanese surfing star Shun Murakami

    Rakuten is making waves in the professional surfing industry. A firm believer in the power of sport to inspire and unite people and communities, the global tech company recently announced the worldwide premiere of Shun Murakami: The Documentary, an eponymous film featuring the Japanese surfing star and Rakuten partner that captures the life and rising career of Shun Murakami. The 25-year-old…

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  • Blog
    At a press conference in Tokyo, Rakuten announced a new affiliation partnership with pro golfer Mone Inami, welcoming the star to the Rakuten family.

    Rakuten to power pro golf star Mone Inami in new partnership

    Earlier today at a press conference in downtown Tokyo, Rakuten announced a new affiliation partnership with professional golfer Mone Inami — the first such partnership Rakuten has entered with a professional golfer. The 22-year-old star and native of Tokyo has been playing golf since the age of 10 and just finished the most successful season of her career. “Mone Inami is truly the future of…

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  • Blog
    For the first time in the company’s history, Rakuten Rewards will be airing an ad during America’s most-watched sports broadcast.

    Rakuten goes all-in on the Big Game

    Rakuten Rewards is headed to the Big Game. For the first time in the company’s history, the leading shopping platform that offers Cash Back and rewards will be airing an ad during America’s most-watched sports broadcast. The 30-second spot, titled “High Stakes,” will play during Super Bowl LVI, which takes place on February 13 in Los Angeles. The spot stars Emmy Award-winning actress Hannah Waddin…

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