Sports & Entertainment
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Blog
A celebration of sport, fans and community at Rakuten Super Game 2024
Rakuten Super Game 2024 took center stage at the Rakuten Taoyuan Baseball Stadium earlier this month, bringing together various Rakuten businesses to celebrate the company’s ecosystem in Taiwan with a unique and engaging experience for fans. Part of the Super Summer Series 2024, the packed-house event saw the Rakuten Monkeys face off against the Fubon Guardians in a thrilling contest that wa…
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Ray Allen on hoops and life: 3 takeaways from “NBA Fest” in Japan
As the halftime buzzer signaled a brief pause in action between the Dallas Mavericks and Boston Celtics amid Game 4 of the 2024 NBA Finals, the energy in a packed Shibuya Stream Hall hit a fever pitch. Nearly 300 fans were on the edge of their seats, eagerly awaiting the arrival of two-time NBA champion Ray Allen. Hoops fans had gathered for an unforgettable day featuring one of the greatest three…
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Rakuten presents first-ever TV anime series starring beloved mascot
Calling all anime fans and shopping enthusiasts. Ever wondered what kind of mischief Rakuten’s friendly mascot character, Okaimono Panda (Rakuten Panda) gets into in their daily life? It’s time to find out – Rakuten is bringing its mascot to life in a brand new anime series, slated to hit Japanese TVs this fall. “Okaimono Panda!” will be the first-ever TV anime series featuring the bel…
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Rakuten Optimism returns to the US
For the first time since 2019, Rakuten is bringing its marquee Optimism event to the U.S. From May 29 to May 31, attendees will come together in Carlsbad, California to “Fuel Meaningful Connections” and celebrate the latest innovations in the performance marketing space. As part of the event, Optimism will build on Rakuten Advertising’s influential annual affiliate marketing conference, Dealmaker,…
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Behind the creation of the “A Better Future Together” dance crew
Three… two… one… The halftime buzzer rang on day one of the 2023 World University Basketball Series. Beneath the bleachers and behind the stadium entrance doors stood the 12 members of “A Better Future Together” – ready and focused. The dance crew were seconds away from delivering a passionate halftime show for the crowd gathered at Yoyogi National Stadium Second Gymnasium in Tok…
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Rakuten’s esports community is picking up steam
Japan’s esports scene ended 2023 with a bang, as gamers assembled for the 5th Rakuten esports cup. On December 19, 64 popular online personalities in Japan logged on to battle it out in popular battle royale game PUBG: BATTLEGROUNDS. The primarily online event featured commentary from esports caster OooDa, professional cosplayer Enako, Twitch streamer Oniya, and sports commentator Hisashi Sh…
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All aboard the Victory Vessel! Vissel Kobe are Japan’s soccer champions
Vissel Kobe has officially stamped its name in Japan’s footballing history books. With a win over Nagoya in late November 2023, the team clinched its first ever J.League championship. Though the Rakuten-owned club dominated the 2023 season, their decades-long journey to the top didn’t come easy. Captain Hotaru Yamaguchi receives the championship Silver Plate from J.League president Yos…
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Rakuten Viki to unveil first-ever International K-Drama Day on November 29
Calling All K-Drama Fans: Rakuten Viki, one of the leading streaming services for Asian content, will host the first-ever worldwide celebration of Korean dramas with International K-Drama Day. Held on November 29th, the holiday aims to recognize the rapidly rising mass appeal of a genre that has dominated pop culture. International K-Drama Day will be an online global celebration that will bring f…
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Warriors Head Coach Steve Kerr on leadership, trust and the keys to building a championship culture
Sustained success is all about culture and values, even in professional sports. So conveyed Golden State Warriors head coach Steve Kerr during an enlightening Q&A session with Rakuten Rewards Chief Marketing Officer Dana Marineau on leadership, trust and team building at Rakuten International’s San Mateo headquarters. Kerr talked about leadership, trust and team building during a visit t…
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