Sports & Entertainment

  • Blog
    Rahul Kadavakolu, VP of Rakuten’s Sports Business, talks about Rakuten's partnership with the Davis Cup and the importance of continuous evolution in sport.

    Fans Talk. Teams Listen. We Evolve Together: The Davis Cup Story

    Rahul Kadavakolu, vice president of Rakuten’s Sports Business, director of Global Marketing and Branding, Rakuten Group The Davis Cup by Rakuten dates back to 1900. Born as a contest between Great Britain and the United States, the Cup now counts 135 teams. In an individual sport, it has become the preeminent national team event – “the World Cup of Tennis” – inciting some of the game’s most passio…

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  • Blog
    Rakuten and the Golden State Warriors have announced an extension of their historic partnership for the 2021-2022 NBA season.

    Rakuten and the Golden State Warriors continue a winning tradition

    Since 2017, Rakuten and the Golden State Warriors have had a history of winning both on and off the court, with a strong partnership serving as the foundation for success. Continuing the tradition of winning, Rakuten and the Warriors have agreed to extend their historic partnership, which places the Rakuten name and logo above the hearts of the players. Celebrating Warriors history When Rakuten be…

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  • Blog
    Rakuten and FC Barcelona celebrate the unveiling of a new Big Picture mosaic at Camp Nou for 2021 featuring fan submitted photos.

    “The Big Picture” is back! Rakuten and FC Barcelona unveil new mosaic of crowdsourced fan photos at Camp Nou to celebrate global supporters

    FC Barcelona fans are front and center at Camp Nou once again. Today Rakuten announced the unveiling of a new fan-centric facade at Camp Nou, FC Barcelona’s iconic home stadium, which features a giant mosaic made up of thousands of photos from Barca supporters located around the globe. The Big Picture begins First introduced during the 2020 season, The Big Picture was created to bring Barca’s glob…

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  • Blog
    Rakuten and the Davis Cup serve up an exciting new initiative to connect tennis fans around the world with their favorite teams at the Davis Cup by Rakuten.

    “Davis Cup Fan World Cup Presented by Rakuten” gives global tennis fans a new way to support their team

    With the Davis Cup by Rakuten Finals set to return later this month, Rakuten and the Davis Cup are serving up an exciting new initiative to engage tennis fans around the world. Rakuten and Kosmos Tennis today announced the launch of the Davis Cup Fan World Cup Presented by Rakuten, which allows tennis fans around the globe to cheer on their favorite team at the Davis Cup by submitting messages of…

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  • Blog
    22-year-old Kei Kobayashi from San Clemente, California represents Rakuten on the waves. He talks about his goals as a surfer with a positive mindset.

    Partnering with Rakuten: Pro surfer Kei Kobayashi aims to elevate his sport

    Kobayashi has spent 20 of his 22 years on a surfboard.Photo by Joe Foster (@joefosterphoto). Rakuten has been a major player in professional sport for much of its history, beginning with professional baseball and soccer in Japan before expanding internationally by partnering with legendary soccer club FC Barcelona, the NBA’s Golden State Warriors — and more recently, the historic Davis Cup t…

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  • Blog
    Basketball standout Kaine Roberts has had an unconventional journey, from pro player in Japan’s B.League to Division I college recruit in the U.S.

    Rising college basketballer Kaine Roberts shares his underrated success story

    Few NCAA athletes can claim to have played at a professional level before ever checking in to their first college contest. For incoming Stony Brook Seawolves basketball standout Kaine Roberts however, it’s just the next step in an unconventional journey that has seen the rising 19-year-old point guard go from playing professionally as an amateur in Japan’s B.League to Division I college recruit in…

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  • Blog
    A Rakuten Insight survey reveals recent camping trends: Wanderers are turning to the great outdoors to enjoy a local experience.

    Tired of being stuck indoors? Research reveals recent camping trends in Japan

    Love nature but don’t love the hassle of camping? The glamping services of UFUFU VILLAGE in Shizuoka Prefecture might just have you covered. For many in Japan, 2021 has not been a year of ambitious travel plans. While the country has imposed no official lockdown, a string of long-running state of emergency declarations has much of the population avoiding unnecessary travel. But not everyone is rea…

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  • Blog
    Rakuten Super Ladies is a pro golf tournament which made its debut late last month - the three-day, 54-hole competition was won by Yuri Yoshida.

    Rakuten Super Ladies JLPGA tournament debuts with a bang

    In a year where Japan’s professional golf scene is earning international attention, the new Rakuten Super Ladies JLPGA tournament made its debut late last month. The three-day, 54-hole competition, which ran July 29-31 at the Tokyu Grand Oak Golf Club in Kato City, Hyogo Prefecture, featured a commanding performance by tourney winner Yuri Yoshida, who claimed the ¥14,400,000 winner’s purse.…

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  • Blog
    New Rakuten TV documentary The Giants tells the story of how four giant Hawaiians played a role in modernizing one of the world’s most ancient sports.

    “The Giants” is the larger-than-life story of four Americans who modernized Sumo

    Equal parts sport and ceremony, Sumo has evolved for centuries alongside Japanese culture to the point that it can sometimes seem impenetrable to the casual observer. Upon closer inspection however, modern Sumo is a surprisingly international sport with the skills, drama and athleticism to appeal to any sports fan. The new Rakuten TV documentary The Giants tells the story of how four giant Hawaiia…

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