Sports & Entertainment
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Blog
Rakuten Monkeys crowned champs of CPBL first-half season
Under a shower of celebratory crimson red streamers, the Rakuten Monkeys were crowned first-half season champions for the first time under the Rakuten Group banner. The achievement means that the Monkeys will automatically be seeded into a playoff series, with the winner of the series moving on to the Taiwan Series, the Chinese Professional Baseball League (CPBL) championship finals. The Monkeys f…
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Building a greener future for sports with the Rakuten Eagles
Photo courtesy of ©︎Rakuten Eagles. Last month, the Tohoku Rakuten Golden Eagles gave fans a glimpse into the future of sports. As part of a string of celebrations commemorating the global tech company’s 25th anniversary, the Rakuten Group hosted a “Rakuten Day” at the Rakuten Eagle’s home stadium in Sendai. Sports fans were treated to a number of interactive initiatives designed to explore divers…
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Tech, good causes and big names at Mallorca Championships 2022
Last year, the ATP Mallorca Championships were the stage for the launch of Rakuten’s cashless payment app, Rakuten Pay, in Europe. Rakuten Europe had just announced a three-year partnership with e|motion group, a leading event organizer and trend-setter in sports marketing, to support the tennis tournament. This year the event returned from June 18 to 25, welcoming over 25,000 spectators, as well…
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Rakuten GORA on Japan’s golf renaissance
Kiichi Sorimachi, Rakuten Group Executive Officer and Vice President of Rakuten’s golf business, Rakuten GORA Japanese golf superstar Hideki Matsuyama’s success at the 2021 Masters Tournament has attracted significant attention both in Japan and on the international stage. It even prompted us to push for Rakuten GORA, one of Japan’s leading golf reservation services, to become a Masters TV c…
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Skateboarding champion Yuto Horigome has lofty ambitions for new partnership with Rakuten
Rakuten Sports is partnering with yet another globally recognized athlete with roots in Japan at the top of their sporting game: world champion skateboarder Yuto Horigome. Unveiled at a press event in April, the partnership will see the 23-year-old professional skateboarder represent Rakuten both in Japan and around the world, working to broaden the appeal of professional skateboarding as a Rakute…
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Rakuten makes waves with original documentary featuring Japanese surfing star Shun Murakami
Rakuten is making waves in the professional surfing industry. A firm believer in the power of sport to inspire and unite people and communities, the global tech company recently announced the worldwide premiere of Shun Murakami: The Documentary, an eponymous film featuring the Japanese surfing star and Rakuten partner that captures the life and rising career of Shun Murakami. The 25-year-old…
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Rakuten to power pro golf star Mone Inami in new partnership
Earlier today at a press conference in downtown Tokyo, Rakuten announced a new affiliation partnership with professional golfer Mone Inami — the first such partnership Rakuten has entered with a professional golfer. The 22-year-old star and native of Tokyo has been playing golf since the age of 10 and just finished the most successful season of her career. “Mone Inami is truly the future of…
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Rakuten goes all-in on the Big Game
Rakuten Rewards is headed to the Big Game. For the first time in the company’s history, the leading shopping platform that offers Cash Back and rewards will be airing an ad during America’s most-watched sports broadcast. The 30-second spot, titled “High Stakes,” will play during Super Bowl LVI, which takes place on February 13 in Los Angeles. The spot stars Emmy Award-winning actress Hannah Waddin…
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