Sports & Entertainment

  • Blog
    In the summer of 2019, FC Barcelona and Chelsea FC visited Japan for the inaugural Rakuten Cup. "The Fans" tells the story from the fans' perspective.

    The Fans: New Rakuten original documentary on the passion behind global soccer

    In the summer of 2019, two of the world’s top soccer squads — FC Barcelona and Chelsea FC — visited Japan to join Vissel Kobe in the inaugural Rakuten Cup, a historic mini-tournament organized by Rakuten. While the matches served mainly as an exhibition for fans, to avid supporters of the three clubs the opportunity to see their favorite teams face-off against each other in Japan was a dream come…

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  • Blog
    Pitches for soccer, futsal, wheelchair sports, and an e-gaming area - Poldi's and Rakuten's new home base has something in store for athletes of all kinds.

    A new home base for Lukas Podolski and Rakuten partnership

    Five artificial grass soccer pitches, two multifunctional pitches for futsal (a form of indoor soccer), a panna cage (used for the popular street soccer game panna), basketball nets, wheelchair sports and an e-gaming area – there’s something for athletes of all kinds at STRASSENKICKER Base, the latest project from former Vissel Kobe star Lukas Podolski and partner Rakuten. Based in the forme…

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  • Blog
    What does the future of sports partnerships look like? That was the question posed to industry thought leaders at this month's World Football Summit.

    Sports partnerships will never be the same — and that’s a good thing, say industry leaders

    What does the future of sports partnerships look like? That was the question posed to industry thought leaders earlier this month, when they met for a special online panel at World Football Summit. The Summit, organized by footballing legend Ronaldo Nazário, brought together executives from clubs, leagues, federations, broadcasters, agencies and sponsorship brands for a series of digital discussio…

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  • Blog

    The Big Picture: See you at Camp Nou?

    With professional soccer teams around Europe continuing to play to spectatorless stadiums amid the pandemic, FC Barcelona has announced a first-of-its-kind initiative to connect with the club’s global fanbase — and put the fans in the spotlight. As something of a tribute to the passion of the club’s fanbase, Rakuten, together with FC Barcelona, plans to create a larger-than-life mosaic, featuring…

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  • Blog
    Stadiums for Japan's pro sports team remain empty as of mid-July, but that isn’t stopping fans from celebrating in some unique ways.

    Cardboard cutouts & remote cheering: Pro sports are back in Japan

    Baseball and soccer fans rejoice! Japan’s Nippon Professional Baseball league and J.League have finally begun their 2020 seasons. Stadium seats remain empty as of mid-July, but that isn’t stopping fans of Rakuten’s baseball and soccer teams from celebrating in some unique ways. Vissel Kobe: Cardboard cutouts of fans and live loudspeaker cheering For Rakuten’s J.League soccer team, Vissel Kobe, the…

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  • Blog

    Taiwanese baseball: Just what the doctor ordered?

    With its quick move to close borders and begin contact tracing, Taiwan has been lauded as a clear-cut success case in planet Earth’s fight against COVID-19. The government’s swift response has so far limited cases of the virus to under 500 — with just 6 active cases as of June — a mere fraction of the total population of nearly 24 million. That’s not to say Taiwan’s citizens aren’t taking precauti…

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  • Blog
    Whether you’re working from home or reflecting on what’s next in your career, Marie Kondo's new book “Joy at Work” can help.

    Marie Kondo Introduces Her New Book, ‘Joy at Work’

    Whether you’re working from home or reflecting on what’s next in your career, “Joy at Work” can help. Here’s what the bestselling author has to say about making space for the work that really matters to you. Marie Kondo, bestselling author and founder of KonMari Media, Inc. In “Joy at Work,” my co-author – Rice University business professor, Scott Sonenshein — and I combine the life-changing KonMa…

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  • Blog
    Now available on Rakuten TV, Rakuten Sports and Rakuten Viki, "Andrés Iniesta – The unexpected hero" reveals that this champion is an even bigger hero when he steps off the pitch.

    Iniesta inspires audiences in new original Rakuten TV documentary, Andrés Iniesta – The unexpected hero

    Phenomenon. Special. Legend. Wizard. Magical. These are but a few of the many superlatives bestowed upon FC Barcelona and now Vissel Kobe great Andrés Iniesta by football legends, friends and family members at the start of the new feature-length documentary, Andrés Iniesta – The unexpected hero. The film examines Iniesta’s life, from his humble roots in the small town of Fuentealbilla, Spain to hi…

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  • Blog
    With human fans unable to watch baseball games live-in-stadium, the Taiwan-based Rakuten Monkeys are filling the stands with lifelike robot mannequins.

    Rakuten Monkeys’ robot fans a global sensation

    As the professional sports world scrambles to adjust to widespread restrictions on large social gatherings, one Chinese Professional Baseball League (CPBL) club is making global headlines for its unique efforts to generate an exciting game atmosphere amid empty stadiums. With flesh and blood fans taking in the action from home, the Taiwan-based Rakuten Monkeys are filling the stands with lifelike…

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