Rakuten Today: Sports & Entertainment

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Rakuten Sports is partnering with world champion skateboarder Yuto Horigome to contribute to skateboarding culture in Japan and on the international stage.

2 days ago

Skateboarding champion Yuto Horigome has lofty ambitions for new partnership with Rakuten

Rakuten Sports is partnering with yet another globally recognized athlete with roots in Japan at the top of their sporting game: world champion skateboarder Yuto Horigome. Unveiled at a press event in April, the partnership will see the 23-year-old professional skateboarder represent Rakuten both in Japan and around the world, working to broaden the appeal of professional skateboarding as a Rakute…

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Rakuten makes waves with the release of "Shun Murakami: The Documentary," an eponymous film featuring the Japanese surfing star and Rakuten partner.

April 9, 2022

Rakuten makes waves with original documentary featuring Japanese surfing star Shun Murakami

Rakuten is making waves in the professional surfing industry. A firm believer in the power of sport to inspire and unite people and communities, the global tech company recently announced the worldwide premiere of Shun Murakami: The Documentary, an eponymous film featuring the Japanese surfing star and Rakuten partner that captures the life and rising career of Shun Murakami. The 25-year-old…

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At a press conference in Tokyo, Rakuten announced a new affiliation partnership with pro golfer Mone Inami, welcoming the star to the Rakuten family.

February 22, 2022

Rakuten to power pro golf star Mone Inami in new partnership

Earlier today at a press conference in downtown Tokyo, Rakuten announced a new affiliation partnership with professional golfer Mone Inami — the first such partnership Rakuten has entered with a professional golfer. The 22-year-old star and native of Tokyo has been playing golf since the age of 10 and just finished the most successful season of her career. “Mone Inami is truly the future of…

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For the first time in the company’s history, Rakuten Rewards will be airing an ad during America’s most-watched sports broadcast.

February 11, 2022

Rakuten goes all-in on the Big Game

Rakuten Rewards is headed to the Big Game. For the first time in the company’s history, the leading shopping platform that offers Cash Back and rewards will be airing an ad during America’s most-watched sports broadcast. The 30-second spot, titled “High Stakes,” will play during Super Bowl LVI, which takes place on February 13 in Los Angeles. The spot stars Emmy Award-winning actress Hannah Waddin…

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Rahul Kadavakolu, VP of Rakuten’s Sports Business, talks about Rakuten's partnership with the Davis Cup and the importance of continuous evolution in sport.

December 3, 2021

Fans Talk. Teams Listen. We Evolve Together: The Davis Cup Story

Rahul Kadavakolu, vice president of Rakuten’s Sports Business, director of Global Marketing and Branding, Rakuten Group The Davis Cup by Rakuten dates back to 1900. Born as a contest between Great Britain and the United States, the Cup now counts 135 teams. In an individual sport, it has become the preeminent national team event – “the World Cup of Tennis” – inciting some of the game’s most passio…

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Rakuten and the Golden State Warriors have announced an extension of their historic partnership for the 2021-2022 NBA season.

November 29, 2021

Rakuten and the Golden State Warriors continue a winning tradition

Since 2017, Rakuten and the Golden State Warriors have had a history of winning both on and off the court, with a strong partnership serving as the foundation for success. Continuing the tradition of winning, Rakuten and the Warriors have agreed to extend their historic partnership, which places the Rakuten name and logo above the hearts of the players. Celebrating Warriors history When Rakuten be…

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Rakuten and FC Barcelona celebrate the unveiling of a new Big Picture mosaic at Camp Nou for 2021 featuring fan submitted photos.

November 19, 2021

“The Big Picture” is back! Rakuten and FC Barcelona unveil new mosaic of crowdsourced fan photos at Camp Nou to celebrate global supporters

FC Barcelona fans are front and center at Camp Nou once again. Today Rakuten announced the unveiling of a new fan-centric facade at Camp Nou, FC Barcelona’s iconic home stadium, which features a giant mosaic made up of thousands of photos from Barca supporters located around the globe. The Big Picture begins First introduced during the 2020 season, The Big Picture was created to bring Barca’s glob…

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Rakuten and the Davis Cup serve up an exciting new initiative to connect tennis fans around the world with their favorite teams at the Davis Cup by Rakuten.

November 10, 2021

“Davis Cup Fan World Cup Presented by Rakuten” gives global tennis fans a new way to support their team

With the Davis Cup by Rakuten Finals set to return later this month, Rakuten and the Davis Cup are serving up an exciting new initiative to engage tennis fans around the world. Rakuten and Kosmos Tennis today announced the launch of the Davis Cup Fan World Cup Presented by Rakuten, which allows tennis fans around the globe to cheer on their favorite team at the Davis Cup by submitting messages of…

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22-year-old Kei Kobayashi from San Clemente, California represents Rakuten on the waves. He talks about his goals as a surfer with a positive mindset.

November 4, 2021

Partnering with Rakuten: Pro surfer Kei Kobayashi aims to elevate his sport

Kobayashi has spent 20 of his 22 years on a surfboard.Photo by Joe Foster (@joefosterphoto). Rakuten has been a major player in professional sport for much of its history, beginning with professional baseball and soccer in Japan before expanding internationally by partnering with legendary soccer club FC Barcelona, the NBA’s Golden State Warriors — and more recently, the historic Davis Cup t…

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