K-Dramas in the spotlight: Rakuten Viki celebrates third annual K-Drama Day
K-Drama Day 2025 is quickly becoming a yearly highlight for fans of Asian entertainment. For the third consecutive year, Rakuten Viki proudly hosted its annual K-Drama Day, bringing together millions of fans from across the globe to celebrate Korean dramas and culture.
This year’s K-Drama Day, held from September 26 to 30, was designed to be bigger and more immersive than ever. Marking a first for its K-Drama Day celebration, Viki unveiled a new advertising campaign starring actor Will Poulter (The Bear, Guardians of the Galaxy) alongside actor and singer Victoria Justice (Zoey 101, Victorious) and actor Alicia Hannah-Kim (Cobra Kai, The Tempest), which premiered across CTV and digital platforms.
As Karen Paek, Vice President of Marketing at Rakuten Viki, noted, “This year, we are taking the celebration to a whole new level by collaborating with Will Poulter, Victoria Justice and Alicia Hannah-Kim, spotlighting the vast fandom of K-dramas. Viki is on a mission to share the joy of K-dramas with audiences around the world.” This ambitious vision set the stage for an unparalleled fan experience.
From the moment the festivities began, the excitement was palpable. The celebrity involvement extended beyond the ad campaign, with Will Poulter, Victoria Justice, and Alicia Hannah-Kim each curating their own K-drama watchlists on Viki. These personalized collections featured fan favorites like Taxi Driver, True Beauty, Guardian: The Lonely and Great God, and Reply 1988, showcasing their passion for the genre. Poulter expressed his enthusiasm for “celebrating the defining creative and technical achievements of K-dramas alongside a global fan community,” a sentiment echoed by Justice who shared her love for “the magic of K-dramas” and her readiness to “celebrate that passion with the community.”
Giveaways, prizes, and more
Beyond these star-studded recommendations, Viki made 10 of its hottest titles available for free for a limited time in select regions. Fans immersed themselves in a carefully curated library of beloved K-Dramas, including hit shows like “Reborn Rich” starring Song Joong Ki, romantic fantasy “Lovely Runner” featuring Byeon Woo Seok and Kim Hye Yoon, and rom-com “My Dearest Nemesis” starring Mun Ka Young and Choi Hyun Wook. This allowed both new and seasoned viewers to discover or revisit their favorite stories.
Beyond the curated content, K-Drama Day is known for its lineup of special giveaways and promotions.. Participants had the chance to engage in special prize giveaways, including K-Drama merchandise such as exclusive signed K-drama talent polaroid photos, free 1-year Viki Pass Plus access, WEBTOON coins, Google TV Streamer devices, Kobo Clara eReader devices, and more. Furthermore, the event provided rare insights through exclusive talent appearances, bringing fans closer to the stars and creators who bring these captivating narratives to life.
The event confirmed the strong global appeal of K-dramas, highlighting their compelling storytelling, rich cultural narratives, and the shared enjoyment they bring. Since the debut of K-Drama Day, each year has brought stronger community ties, greater passion, and deeper connections, culminating in this year’s successful event. Rakuten Viki remains committed to being the premier destination for K-Drama, dedicated to bringing the best of Korean entertainment to its global audience.
Thank you to all the fans who joined, shared their love, and made Rakuten Viki’s K-Drama Day an unforgettable success. If you’re yet to dive into the world of K-drama, visit viki.com now and explore the massive catalog of top Korean and Asian dramas, movies and TV series.
