People & Culture
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People & Culture
French shoppers embrace optimism and smart spending in 2024
With the festive season just around the corner, French shoppers are gearing up for Christmas with a renewed sense of optimism and a keen eye for strategic spending. The latest 2024 Christmas Barometer, conducted by IPSOS for Rakuten of 2,500 French people, reveals some significant shifts in consumer behavior compared to last year. French shoppers are not only more positive about their purchasing p…
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Rakuten named Gold Award winner by work with Pride for 8th Year: Recognizing commitment to LGBTQ+ inclusion
For the 8th consecutive year, Rakuten Group has been honored with the prestigious Gold Award from work with Pride, Japan’s leading benchmark for corporate LGBTQ+ inclusion. Announced on November 14, 2024, the achievement is more than just a recognition — it reflects Rakuten’s deep commitment to creating a workplace where diversity thrives, and every employee feels empowered to be their authentic s…
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Witch you were here: Rakuten employees haunt Halloween 2024
As the leaves turn color and the air gets crisp, Rakuten gears up for one of its most anticipated events of the year – Halloween! Our global offices once again came alive with spooky decorations and creative costumes this October, from eerie ghosts to beloved pop culture characters. At Rakuten, Halloween is not just about dressing up. It’s a fantastic opportunity for team bonding and to showcase R…
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People & Culture
Community Empowerment Season: How Rakuten employees are creating social impact
Rakuten is committed to driving positive change in society by empowering local communities through employee action. One initiative at the forefront of this effort is Community Empowerment Season, a new program launched this year that has already made significant strides in supporting communities around Japan. Rakuten Today sat down with Akiyo Hosokawa of the Social Impact Group, who shared some in…
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“Little Rakuten World” on display at Family Day 2024
Rakuten employees, family and friends couldn’t wait to go into the office on a Saturday earlier this month when the company held its annual Rakuten Family Day 2024 event in Tokyo. Under the theme of “Little Rakuten World,” the event gave attendees a taste of Rakuten’s diverse ecosystem, employee clubs, sustainability initiatives, unique culture and more. Celebrating diversity, connecting cultures…
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The power of the past: How history informs better decision making
In the late 18th century, the Industrial Revolution, powered by the steam engine, transformed the British Isles, leading to the emergence of highly successful global companies that capitalized on the transformative technologies sweeping the country. Fast forward to today, and companies around the world are grappling with generative AI and its similarly groundbreaking potential. In these times of g…
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Men turn to sun umbrellas to beat the heat in 2024
Summer style in Japan has long been associated with suit-free “cool biz” attire or yukata-clad festivalgoers. But there’s a notable new trend popping up nationwide: men wielding sun umbrellas. Once predominantly an accessory for women, sun umbrellas, or parasols, are now soaring in popularity among men as a practical solution to Japan’s scorching summer heat. That’s according to Rakuten Ichi…
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Rakuten Group Inc. wins Silver Telly Award for “Rakuten Culture Experience” video
Ever wondered what makes Rakuten’s workplace culture so unique? Rakuten’s award-winning “Rakuten Culture Experience” video takes viewers behind the scenes to offer a glimpse into the personal and professional lives of its team members. This fresh perspective recently earned Rakuten Group a Silver Telly Award in the “Workplace Culture — Non-Broadcast” category. Announced on…
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Rakuten Pride shines bright in 2024
This year’s Pride celebrations were bigger and brighter than ever at Rakuten, with a dynamic slate of employee events, special initiatives and opportunities for education. Below are some of the exciting Pride Month 2024 highlights from across the Rakuten Group. Tokyo Rainbow Pride 2024: A celebration in technicolor The team brought back their popular photo booth and showcased how the company’…
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