People & Culture
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Blog
From Tokyo to Toronto: Pride 2026 at Rakuten
At Rakuten, celebrating our LGBTQ+ community is a year-round practice. For Pride 2026, our teams marked the occasion with everything from a Tokyo Pride employee parade to drag performances in Toronto and leadership discussions in San Mateo. Here is how we celebrated Pride 2026. Tokyo: Amplifying voices and shared experiences In Tokyo, the spirit of Pride was in full bloom as Rakuten Group’s R…
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People & Culture
Women at Rakuten: Ayumi
AyumiOffice ManagerGroup Quality Department,Rakuten Group, Inc.General Manager (Concurrent)Quality Management Department,Rakuten Mobile, Inc. Turning unknown territory into strength and driving organizational growth My department, the Quality Management Department at Rakuten Mobile, handles not only standard quality control but also functions of corporate planning, supporting the company’s m…
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Blog
To win over Japan’s youth, brands must prove their ROI
Today’s always-online, hyper-digital youth are turning their back on tradition, chasing only cheap, fast thrills – at least, that’s the established narrative. A massive new market survey suggests that in Japan, this may no longer be the case. Earlier this year, the consumer research experts at Rakuten Insight published the findings of its annual Asking Big Data survey, tracking the lif…
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Rakuten empowers educators in Japan with AI
In just a few short years, generative AI has shifted from a sci-fi concept to a fundamental pillar of the modern workforce and digital life. But as the technology evolves faster than ink can dry on a page, Japan’s education system is facing a distinct challenge: how to update textbooks and curricula before they become obsolete? Looking to provide one answer, Rakuten is leveraging its own AI…
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People & Culture
Women at Rakuten: Chika
ChikaSenior ManagerRakuten Beauty Department, Marketing SectionCommerce & Marketing CompanyRakuten Group, Inc. Connecting services and users to accelerate business growth I currently lead marketing operations focused on user acquisition within the Marketing Section of Rakuten Beauty. My mission is to oversee the entire user journey, from building brand awareness to acquiring new users and enco…
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Dialogue for Change with Rakuten: What is happiness in the age of AI?
As AI rapidly reshapes every facet of our lives, what does it really mean to live a rich and fulfilling life? And as these technologies evolve, are we shaping that future, or simply reacting to it? These questions lie at the heart of Rakuten’s “Dialogue for Change with Rakuten” program. For several years, this initiative, spearheaded by Rakuten’s sustainability promotion team, has crea…
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People & Culture
Women at Rakuten: Clara
ClaraVice ManagerAnalytics & Metrics DepartmentAI & Data DivisionRakuten Group, Inc. Supporting data-driven decision-making: The Work of a Data Pipeline Engineer As a Vice Manager of the Data Pipeline Engineering Team, I am responsible for designing, developing and operating data pipelines*, as well as leading our team of seven. In my management role, I work closely with our manager, overs…
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Giving to gain: Rakuten’s global commitment to gender equality
This past March, Rakuten teams around the world marked Women’s History Month with a shared theme: “Give to Gain.” Across regions, employees came together for events and initiatives centered on the powerful idea that investing in generosity, collaboration and reciprocity, will lead to a more supportive and equitable world. From career development sessions in Japan to community-bui…
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How women leaders at Rakuten are expanding their possibilities and empowering others
“Give to Gain” was the theme of this year’s International Women’s Day, reminding us of the collective effort and mutual support essential for advancing women’s achievements. At Rakuten, we believe in cultivating an environment where every individual feels empowered to contribute their unique perspectives and strengths. How have women leaders at Rakuten continued to gr…
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