People & Culture

  • People & Culture
    With the festive season just around the corner, French shoppers are gearing up for Christmas with a renewed sense of optimism.

    French shoppers embrace optimism and smart spending in 2024

    With the festive season just around the corner, French shoppers are gearing up for Christmas with a renewed sense of optimism and a keen eye for strategic spending. The latest 2024 Christmas Barometer, conducted by IPSOS for Rakuten of 2,500 French people, reveals some significant shifts in consumer behavior compared to last year. French shoppers are not only more positive about their purchasing p…

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  • Blog
    Two Rakuten employees hold up the Gold Award from work with Pride 2024, Japan’s leading benchmark for corporate LGBTQ+ inclusion.

    Rakuten named Gold Award winner by work with Pride for 8th Year: Recognizing commitment to LGBTQ+ inclusion

    For the 8th consecutive year, Rakuten Group has been honored with the prestigious Gold Award from work with Pride, Japan’s leading benchmark for corporate LGBTQ+ inclusion. Announced on November 14, 2024, the achievement is more than just a recognition — it reflects Rakuten’s deep commitment to creating a workplace where diversity thrives, and every employee feels empowered to be their authentic s…

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  • Blog
    Halloween at Rakuten was a celebration of creativity, camaraderie, and a dash of spooky fun. Here are some of the highlights from this year's festivities!

    Witch you were here: Rakuten employees haunt Halloween 2024

    As the leaves turn color and the air gets crisp, Rakuten gears up for one of its most anticipated events of the year – Halloween! Our global offices once again came alive with spooky decorations and creative costumes this October, from eerie ghosts to beloved pop culture characters. At Rakuten, Halloween is not just about dressing up. It’s a fantastic opportunity for team bonding and to showcase R…

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  • People & Culture
    Discover how Rakuten employees are making a social impact through volunteering, mentoring and more with the Community Empowerment Season.

    Community Empowerment Season: How Rakuten employees are creating social impact

    Rakuten is committed to driving positive change in society by empowering local communities through employee action. One initiative at the forefront of this effort is Community Empowerment Season, a new program launched this year that has already made significant strides in supporting communities around Japan. Rakuten Today sat down with Akiyo Hosokawa of the Social Impact Group, who shared some in…

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  • Blog
    Rakuten employees, family and friends couldn’t wait to go into the office on a Saturday when the company held its Rakuten Family Day 2024 event in Tokyo.

    “Little Rakuten World” on display at Family Day 2024

    Rakuten employees, family and friends couldn’t wait to go into the office on a Saturday earlier this month when the company held its annual Rakuten Family Day 2024 event in Tokyo. Under the theme of “Little Rakuten World,” the event gave attendees a taste of Rakuten’s diverse ecosystem, employee clubs, sustainability initiatives, unique culture and more. Celebrating diversity, connecting cultures…

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  • Blog
    At Rakuten Optimism 2024, Ryunosuke Fukai of COTEN Inc., and Rakuten's Ryo Matsumura discussed how historical insights can help us envision the future.

    The power of the past: How history informs better decision making

    In the late 18th century, the Industrial Revolution, powered by the steam engine, transformed the British Isles, leading to the emergence of highly successful global companies that capitalized on the transformative technologies sweeping the country. Fast forward to today, and companies around the world are grappling with generative AI and its similarly groundbreaking potential. In these times of g…

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  • Blog
    Rakuten Ichiba recently unveiled three key trends to expect in the summer of 2024, based on purchasing data from Japan’s leading e-commerce website.

    Men turn to sun umbrellas to beat the heat in 2024

    Summer style in Japan has long been associated with suit-free “cool biz” attire or yukata-clad festivalgoers. But there’s a notable new trend popping up nationwide: men wielding sun umbrellas. Once predominantly an accessory for women, sun umbrellas, or parasols, are now soaring in popularity among men as a practical solution to Japan’s scorching summer heat. That’s according to Rakuten Ichi…

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  • Blog
    The "Rakuten Culture Experience" video takes viewers behind the scenes with a glimpse into the personal and professional lives of its team members.

    Rakuten Group Inc. wins Silver Telly Award for “Rakuten Culture Experience” video

    Ever wondered what makes Rakuten’s workplace culture so unique? Rakuten’s award-winning “Rakuten Culture Experience” video takes viewers behind the scenes to offer a glimpse into the personal and professional lives of its team members. This fresh perspective recently earned Rakuten Group a Silver Telly Award in the “Workplace Culture — Non-Broadcast” category. Announced on…

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  • Blog
    This year’s Pride celebrations were bigger and brighter than ever at Rakuten, with a dynamic slate of employee events, special initiatives, and more.

    Rakuten Pride shines bright in 2024

    This year’s Pride celebrations were bigger and brighter than ever at Rakuten, with a dynamic slate of employee events, special initiatives and opportunities for education. Below are some of the exciting Pride Month 2024 highlights from across the Rakuten Group. Tokyo Rainbow Pride 2024: A celebration in technicolor The team brought back their popular photo booth and showcased how the company’…

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