People & Culture
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Blog
Men turn to sun umbrellas to beat the heat in 2024
Summer style in Japan has long been associated with suit-free “cool biz” attire or yukata-clad festivalgoers. But there’s a notable new trend popping up nationwide: men wielding sun umbrellas. Once predominantly an accessory for women, sun umbrellas, or parasols, are now soaring in popularity among men as a practical solution to Japan’s scorching summer heat. That’s according to Rakuten Ichi…
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Rakuten Group Inc. wins Silver Telly Award for “Rakuten Culture Experience” video
Ever wondered what makes Rakuten’s workplace culture so unique? Rakuten’s award-winning “Rakuten Culture Experience” video takes viewers behind the scenes to offer a glimpse into the personal and professional lives of its team members. This fresh perspective recently earned Rakuten Group a Silver Telly Award in the “Workplace Culture — Non-Broadcast” category. Announced on…
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Rakuten Pride shines bright in 2024
This year’s Pride celebrations were bigger and brighter than ever at Rakuten, with a dynamic slate of employee events, special initiatives and opportunities for education. Below are some of the exciting Pride Month 2024 highlights from across the Rakuten Group. Tokyo Rainbow Pride 2024: A celebration in technicolor The team brought back their popular photo booth and showcased how the company’…
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Powering up rural Wakayama with e-commerce
Since 1997, Rakuten has pursued a mission to empower local businesses through e-commerce. This mission is ongoing; there remain many crucial industries that continue to operate offline and face a difficult path in an increasingly tech-driven market. The agricultural sector of Wakayama Prefecture in Japan’s south is one such industry. Recognizing a need for e-commerce expertise, Rakuten joine…
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Inclusive salons: Rakuten’s latest DEI project to reach out to customers
An inclusive environment benefits everyone, whether at school, in the workplace, or even at the salon. Diversity, equity and inclusion (DEI) initiatives have been a welcome addition to many corporate agendas in recent years, as companies like Rakuten aim to build workplaces in which all employees feel comfortable. Recently, Rakuten has taken these efforts a step further, extending DEI initiatives…
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Lights, camera, action! Rakuten TV’s eye-catching HQ takes center stage in Barcelona
Rakuten TV have found a picture perfect new home. Located in the heart of Barcelona, it is a perfect place for team collaboration where innovation meets sustainability, and where employees are the stars of the show. The office has been designed together with CBRE Design Collective under the concept of team collaboration. Rakuten TV’s new HQ is situated in the trendy 22 district of Barcelona,…
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The most wonderful time of the fear: Rakuten shows out for Halloween 2023
In the autumn’s embrace, leaves gently take flight and chilling winds whisper their tales in the night. It’s the scariest season, second to none, when Rakuten readies for Halloween fun! Halloween is here once again, and for Rakuten employees, that means costume contests, Halloween parties and even special festive lunch menus. As in years past, Rakuten’s global offices dressed up in dro…
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BAPE ‘by R’ carves up the catwalk at Rakuten Fashion Week Tokyo
Iconic Harajuku fashion label A BATHING APE (BAPE) celebrated its 30th anniversary this summer with its first-ever hometown runway show at Rakuten Fashion Week Tokyo. Rakuten has been the headline sponsor for Tokyo’s prestigious fashion week since 2019, and the event team didn’t hold back for the much-anticipated 2024 S/S show. Taking full advantage of Rakuten’s tech arsenal, the…
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Diversity and inclusion is in Rakuten’s DNA
With 32,000 employees located across some 30 countries and regions serving 1.7 billion members worldwide, Rakuten’s employees are, like its business portfolio, remarkably diverse. As such, the topic of diversity and inclusion has long been of crucial importance and an enterprise-wide area of focus. Vivian Yun, Senior Diversity and Inclusion Program Manager at Rakuten International. Efforts a…
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