Sustainability
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Blog
Driving Sustainability: Diversity is Rakuten’s sustainable superpower
In this series, the Rakuten Today team sits down with leaders working on sustainability across the Rakuten Group to better understand their organization’s mission and how they are driving Rakuten’s vision of a sustainable future for all. The UN’s Sustainable Development Goals are driven by a simple, yet powerful tenet: Leave No One Behind. With offices in some 30 different countries and over…
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Sustainability
Driving Sustainability: Rakuten Farm’s Shinobu Endo is on a mission to empower rural Japan
In this series, the Rakuten Today team sits down with leaders working on sustainability across the Rakuten Group to better understand their organization’s mission and how they are driving Rakuten’s vision of a sustainable future for all. Rakuten Farm CEO Shinobu Endo is on a mission of sustainability – in more ways than one. In 2017, Rakuten launched a remote farming service to connect consu…
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Blog
The Green Diamond: How the Rakuten Eagles are making a difference in sustainable sports
The Tohoku Rakuten Golden Eagles are aiming to make their home stadium, Rakuten Mobile Park Miyagi in Sendai, the most sustainable stadium in Japan. Photo by ©︎Rakuten Eagles The Tohoku Rakuten Golden Eagles are the beloved team representing Japan’s northeastern region of Tohoku in the Nippon Professional Baseball (NPB) league. As the NPB’s 2023 season kicks off, we’re taking a quick look at how t…
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Sustainability
Driving Sustainability: Koyuru Ohashi on Rakuten’s ambitious 2023 carbon neutrality goal
In this series, the Rakuten Today team sits down with leaders working on sustainability across the Rakuten Group to better understand their mission within the organization and how they are driving Rakuten’s vision of a sustainable future for all. In 2019, Rakuten Group, Inc. joined the RE100 initiative, making the commitment to switch to renewable energy for all business operations. This target wa…
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Rakuten employees partner with Sanno University to empower local community
How does a global company empower local communities? It’s a question Rakuten has been addressing with its actions since launching Rakuten Ichiba in 1997 as a platform to help merchants across Japan bring their businesses online. Over the years, this dedication to empowering society has been at the center of many of the company’s most impactful decisions, from launching Rakuten Mobile to Rakuten’s…
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Sustainability
Driving Sustainability: Rakuten CWO Masatada ‘Seichu’ Kobayashi on a journey of sustainable well-being
In this series, the Rakuten Today team sits down with leaders working on sustainability across the Rakuten Group to better understand their mission within the organization and how they are driving Rakuten’s vision of a sustainable future for all. In 1996, Masatada “Seichu” Kobayashi joined forces with a certain Mickey Mikitani to help build a revolutionary shopping platform that…
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Energy, data centers and an opportunity for rebirth: Japan’s green leaders share their Optimism
Rakuten Group Chairman and CEO Mickey Mikitani shares the company’s goal to achieve carbon neutrality in 2023 on stage at Rakuten Optimism 2022. Tech & Green: The future is in motion was the theme of the recent Rakuten Optimism conference, which welcomed leaders and luminaries from a wide range of industries and areas of expertise to share visions of a brighter future. The conference featured…
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The Green’Ovation Challenge helps empower employees to become sustainability entrepreneurs
As a global innovation company, Rakuten has committed to empowering people and society by creating value through innovation and entrepreneurship. In the summer of 2022, to contribute to this mission and show that empowerment is something that starts from within, Rakuten Europe launched an internal competition, the “Green’Ovation Challenge.” Pitching Rakuten employees against the greatest challenge…
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How can payment cards support sustainability? Visa’s Ryan McInerney at Rakuten Optimism 2022
As global economies look to the post-pandemic era, they’re also finding that the fintech revolution didn’t stand still amid the waves of COVID. The pandemic has accelerated how fintech is transforming payments and finance around the world. Now payments companies are looking to use fintech to improve security and convenience for customers while supporting sustainability-focused initiatives. Here’s…
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