Sustainability
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Blog
From carbon neutrality to Science-Based Targets: Rakuten sets its sights on Scope 3 emissions for 2032
In 2023, Rakuten reached a major climate milestone: carbon neutrality for all of its business operations, including consolidated subsidiaries. Now, Rakuten Group has expanded its climate goals beyond corporate boundaries to tackle emissions from up and down the supply chain. In November 2024, Rakuten’s environment team secured certification from the Science Based Targets initiative (SBTi), a globa…
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Blog
Rakuten Rakuma is delivering Japan’s pre-loved products to new shores
Japan’s thriving second-hand market will soon arrive on American shores: This month, Rakuten Rakuma announced that it would be teaming up with eBay to launch full-scale cross-border sales to shoppers worldwide. Rakuma is one of Japan’s biggest consumer-to-consumer marketplace apps, and enjoys a reputation for authenticity and ease of use. The new program, called the Rakuma Overseas Omakase Plan, w…
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People & Culture
French shoppers embrace optimism and smart spending in 2024
With the festive season just around the corner, French shoppers are gearing up for Christmas with a renewed sense of optimism and a keen eye for strategic spending. The latest 2024 Christmas Barometer, conducted by IPSOS for Rakuten of 2,500 French people, reveals some significant shifts in consumer behavior compared to last year. French shoppers are not only more positive about their purchasing p…
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Blog
Rakuten goes carbon neutral in 2023
Rakuten is thrilled to announce that in 2023 the company achieved carbon neutrality for its business operations – including all consolidated subsidiaries*. The milestone reflects the company’s commitment to environmental responsibility, as the world grapples with the escalating challenges posed by climate change and rising global temperatures. Celebrating the milestone, Koyuru Ohashi, Vice G…
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Blog
Sustainability speaks: Unveiling consumer mindsets across APAC
As economies worldwide race to meet their environmental goals, understanding consumer perspectives on sustainability is becoming increasingly vital. For the second consecutive year, Rakuten Insight Global conducted an online survey with over 109,000 consumers from its own proprietary panel across APAC, providing valuable insights into consumers’ evolving attitudes towards sustainable consump…
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Blog
Break taboos, not the bank: French shoppers go second-hand for Christmas 2023
The magic of Christmas is approaching rapidly and this year French shoppers are on the lookout for deals that protect their wallets – as well as the planet. That’s according to the latest survey conducted by IPSOS for Rakuten, revealing unprecedented data on French consumers’ Christmas shopping plans and changing attitudes towards buying and reselling Christmas gifts*¹. We spoke with Flora Louvet,…
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Blog
Can Japan translate SDG ardor into SDG action?
Since the UN launched its 17 Sustainable Development Goals (SDGs) in 2015, the initiative’s colorful graphics have become a common sight around Japan, adorning everything from lapel pins to online product pages. According to a survey by Rakuten’s consumer research arm Rakuten Insight, conducted from earlier this year until July, Japan’s enthusiasm for SDGs has escalated to n…
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Blog
Is inclusivity a zero-sum game? Experts discuss at Rakuten Optimism 2023
When was the last time you made a compromise? It may sound like a tricky job interview question aimed at probing your soft skills, but compromise – or the lack of it – may be at the heart of one of society’s most pressing problems: making the essential products and services we all use more inclusive for everyone. This was the focus of the Rakuten Optimism 2023 session, Eliminating Barriers by Unle…
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Blog
Diversity and inclusion is in Rakuten’s DNA
With 32,000 employees located across some 30 countries and regions serving 1.7 billion members worldwide, Rakuten’s employees are, like its business portfolio, remarkably diverse. As such, the topic of diversity and inclusion has long been of crucial importance and an enterprise-wide area of focus. Vivian Yun, Senior Diversity and Inclusion Program Manager at Rakuten International. Efforts a…
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