Sustainability

  • Blog
    French shoppers are prioritizing saving and strategic shopping for Christmas 2023 with a focus on second-hand shopping and reselling gifts.

    Break taboos, not the bank: French shoppers go second-hand for Christmas 2023

    The magic of Christmas is approaching rapidly and this year French shoppers are on the lookout for deals that protect their wallets – as well as the planet. That’s according to the latest survey conducted by IPSOS for Rakuten, revealing unprecedented data on French consumers’ Christmas shopping plans and changing attitudes towards buying and reselling Christmas gifts*¹. We spoke with Flora Louvet,…

    Read More »
  • Blog
    Since the UN launched its 17 Sustainable Development Goals (SDGs) in 2015, the initiative's colorful graphics have become a common sight around Japan.

    Can Japan translate SDG ardor into SDG action?

    Since the UN launched its 17 Sustainable Development Goals (SDGs) in 2015, the initiative’s colorful graphics have become a common sight around Japan, adorning everything from lapel pins to online product pages. According to a survey by Rakuten’s consumer research arm Rakuten Insight, conducted from earlier this year until July, Japan’s enthusiasm for SDGs has escalated to n…

    Read More »
  • Blog
    Rakuten Group’s Chief Well-Being Officer Masatada Kobayashi joined Hirotada Ototake and Kaede Sari at Rakuten Optimism 2023 to discuss inclusivity.

    Is inclusivity a zero-sum game? Experts discuss at Rakuten Optimism 2023

    When was the last time you made a compromise? It may sound like a tricky job interview question aimed at probing your soft skills, but compromise – or the lack of it – may be at the heart of one of society’s most pressing problems: making the essential products and services we all use more inclusive for everyone. This was the focus of the Rakuten Optimism 2023 session, Eliminating Barriers by Unle…

    Read More »
  • Blog
    Rakuten's Global Talent Management and Inclusion team is supporting worldwide efforts to maintain and expand an inclusive environment at Rakuten.

    Diversity and inclusion is in Rakuten’s DNA

    With 32,000 employees located across some 30 countries and regions serving 1.7 billion members worldwide, Rakuten’s employees are, like its business portfolio, remarkably diverse. As such, the topic of diversity and inclusion has long been of crucial importance and an enterprise-wide area of focus. Vivian Yun, Senior Diversity and Inclusion Program Manager at Rakuten International. Efforts a…

    Read More »
  • Blog
    The Tohoku Rakuten Golden Eagles and Vissel Kobe have taken on an innovative upcycling project to promote creative sustainability in sports.

    From banners to seat cushions: How the Rakuten Eagles and Vissel Kobe are leveraging creativity to promote upcycling in sports

    The Tohoku Rakuten Golden Eagles and Vissel Kobe, two prominent Japanese sports teams, have taken on an innovative upcycling project highlighting new and interesting ways to promote creative sustainability in sports. Instead of disposing of their stadiums’ exterior banners from the previous season, the teams collaborated with Rakuten’s Creative Design and Sports Partnership Activation…

    Read More »
  • Blog
    In the spirit of embracing diversity and supporting the LGBTQ+ community, Rakuten made its presence known at this year’s Tokyo Rainbow Pride Parade.

    Rakuten empowers for International Pride Month 2023

    Rakuten has proudly built a history of showing up for the LGBTQ+ community every Pride month for the past few years, and this year was no different. Diversity and inclusion has always been at the heart of the Rakuten Group ethics, with the company empowering Diversity & Inclusion champions to foster a culture of belonging within the company and to continue to build an inclusive brand that empo…

    Read More »
  • Blog
    Rakuten's Green'Ovation champions want to gamify your carbon footprint

    Driving Sustainability: Green’Ovation champions aim to gamify your carbon footprint

    In this series, the Rakuten Today team sits down with leaders working on sustainability across the Rakuten Group to better understand their organization’s mission and how they are driving Rakuten’s vision of a sustainable future for all. To make a positive impact as a group, you need to spark action on an individual level – this idea was behind the winning pitch of Rakuten’s inaugural Green&…

    Read More »
  • Blog

    Driving Sustainability: Diversity is Rakuten’s sustainable superpower

    In this series, the Rakuten Today team sits down with leaders working on sustainability across the Rakuten Group to better understand their organization’s mission and how they are driving Rakuten’s vision of a sustainable future for all. The UN’s Sustainable Development Goals are driven by a simple, yet powerful tenet: Leave No One Behind. With offices in some 30 different countries and over…

    Read More »
  • Sustainability
    Rakuten Farm's CEO Shinobu Endo is on a mission to leverage the power of organic farming to revitalize Japan's rural communities.

    Driving Sustainability: Rakuten Farm’s Shinobu Endo is on a mission to empower rural Japan

    In this series, the Rakuten Today team sits down with leaders working on sustainability across the Rakuten Group to better understand their organization’s mission and how they are driving Rakuten’s vision of a sustainable future for all. Rakuten Farm CEO Shinobu Endo is on a mission of sustainability – in more ways than one. In 2017, Rakuten launched a remote farming service to connect consu…

    Read More »