Sustainability
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Blog
Can Japan translate SDG ardor into SDG action?
Since the UN launched its 17 Sustainable Development Goals (SDGs) in 2015, the initiative’s colorful graphics have become a common sight around Japan, adorning everything from lapel pins to online product pages. According to a survey by Rakuten’s consumer research arm Rakuten Insight, conducted from earlier this year until July, Japan’s enthusiasm for SDGs has escalated to n…
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Is inclusivity a zero-sum game? Experts discuss at Rakuten Optimism 2023
When was the last time you made a compromise? It may sound like a tricky job interview question aimed at probing your soft skills, but compromise – or the lack of it – may be at the heart of one of society’s most pressing problems: making the essential products and services we all use more inclusive for everyone. This was the focus of the Rakuten Optimism 2023 session, Eliminating Barriers by Unle…
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Diversity and inclusion is in Rakuten’s DNA
With 32,000 employees located across some 30 countries and regions serving 1.7 billion members worldwide, Rakuten’s employees are, like its business portfolio, remarkably diverse. As such, the topic of diversity and inclusion has long been of crucial importance and an enterprise-wide area of focus. Vivian Yun, Senior Diversity and Inclusion Program Manager at Rakuten International. Efforts a…
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From banners to seat cushions: How the Rakuten Eagles and Vissel Kobe are leveraging creativity to promote upcycling in sports
The Tohoku Rakuten Golden Eagles and Vissel Kobe, two prominent Japanese sports teams, have taken on an innovative upcycling project highlighting new and interesting ways to promote creative sustainability in sports. Instead of disposing of their stadiums’ exterior banners from the previous season, the teams collaborated with Rakuten’s Creative Design and Sports Partnership Activation…
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Rakuten empowers for International Pride Month 2023
Rakuten has proudly built a history of showing up for the LGBTQ+ community every Pride month for the past few years, and this year was no different. Diversity and inclusion has always been at the heart of the Rakuten Group ethics, with the company empowering Diversity & Inclusion champions to foster a culture of belonging within the company and to continue to build an inclusive brand that empo…
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Driving Sustainability: Green’Ovation champions aim to gamify your carbon footprint
In this series, the Rakuten Today team sits down with leaders working on sustainability across the Rakuten Group to better understand their organization’s mission and how they are driving Rakuten’s vision of a sustainable future for all. To make a positive impact as a group, you need to spark action on an individual level – this idea was behind the winning pitch of Rakuten’s inaugural Green&…
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Driving Sustainability: Diversity is Rakuten’s sustainable superpower
In this series, the Rakuten Today team sits down with leaders working on sustainability across the Rakuten Group to better understand their organization’s mission and how they are driving Rakuten’s vision of a sustainable future for all. The UN’s Sustainable Development Goals are driven by a simple, yet powerful tenet: Leave No One Behind. With offices in some 30 different countries and over…
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Sustainability
Driving Sustainability: Rakuten Farm’s Shinobu Endo is on a mission to empower rural Japan
In this series, the Rakuten Today team sits down with leaders working on sustainability across the Rakuten Group to better understand their organization’s mission and how they are driving Rakuten’s vision of a sustainable future for all. Rakuten Farm CEO Shinobu Endo is on a mission of sustainability – in more ways than one. In 2017, Rakuten launched a remote farming service to connect consu…
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The Green Diamond: How the Rakuten Eagles are making a difference in sustainable sports
The Tohoku Rakuten Golden Eagles are aiming to make their home stadium, Rakuten Mobile Park Miyagi in Sendai, the most sustainable stadium in Japan. Photo by ©︎Rakuten Eagles The Tohoku Rakuten Golden Eagles are the beloved team representing Japan’s northeastern region of Tohoku in the Nippon Professional Baseball (NPB) league. As the NPB’s 2023 season kicks off, we’re taking a quick look at how t…
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