Rakuten Advertising named #1 affiliate network for 10th straight year

Rakuten Advertising is on some kind of a run.

For the 10th consecutive year, the San Mateo-based digital advertising leader — which delivers solutions that span affiliate marketing, programmatic display, social and paid search, as well as provide access to Rakuten’s diverse media properties — has been named the world’s top affiliate network in a survey of digital marketing industry partners and peers. Rakuten Advertising was also named the best affiliate network for advertisers.

While the past 12 months presented a unique set of challenges across industries, Rakuten Advertising remained dedicated to helping advertisers, agencies and publisher partners navigate these changes, providing strategies that generate results, even amid the headwinds of a global pandemic.

Rakuten Advertising has now been named the world's top affiliate network for a decade straight by mThink, publishers of the Blue Book performance marketing network rankings.
Rakuten Advertising has now been named the world’s top affiliate network for a decade straight by mThink, publishers of the Blue Book performance marketing network rankings. 

“It’s an honor our clients and partners recognized us as the best affiliate network for the 10th year in a row,” said Nick Stamos, CEO of Rakuten Advertising. “Especially in a year that has been so challenging for brands across industries, we thank the advertisers and publishers who have recognized our strong partnerships for the past decade and our agility in helping them excel in challenging market conditions.”

Every Fall, mThink conducts the biggest research survey in the performance marketing industry to identify the top affiliate networks. More than 25,000 advertisers, publishers and agencies are asked to vote on the top affiliate cost-per-sale (CPS) networks. The results of this survey are then augmented with additional research and insights from a panel of industry experts.

“The advertisers and publishers that responded to the Blue Book survey recognized that Rakuten Advertising had helped them to adapt and thrive in a changed environment. The result shows that more than ever, the choice of network partner is a critical one, and that Rakuten Advertising is a deserved #1 pick in 2021,” said Chris Trayhorn, founder and CEO of mThink.

After a decade on top, and with no signs of slowing down, Rakuten Advertising is optimistic that it can continue to lead the industry and empower partners around the globe far into the future.


Click here to learn more about Rakuten Advertising’s award-winning affiliate network.

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