ShopStyle Collective Unveils New Identity as Collective Voice

March 28, 2023 4 min read

Rakuten’s platform and services for creators and marketers in the US has entered a new era.

Part of the Rakuten family since 2017, ShopStyle Collective has been providing creators and marketers alike with a platform and resources to harness the power of creator marketing. By providing advanced tools, data and trusted resources to build meaningful relationships between creators and brands, the company has transformed itself into an undeniable leader in influencer marketing, going beyond its traditional support for the shopping and style verticals.

This month, ShopStyle Collective unveiled a refreshed brand identity, reintroducing itself as Collective Voice, representing a fundamental transition in the business. The rebrand aims to focus on its mission: to connect marketers and creators to create and monetize impactful content in an ever-changing and fast-paced content and influencer marketing sphere.

A transformative evolution

In the last few years, Collective Voice experienced explosive growth. In the last year alone, the business saw a 23% year-over-year growth in revenue, outpacing the industry average of 18% and increased its headcount by 181%. Additionally, the company’s campaign revenue more than doubled since 2019 as the business expanded its product services beyond just affiliate marketing services.

“Collective Voice combines the power of storytelling, community and scale all under one roof. Our name reflects the company we have become – one that assures that we are fulfilling our goal to ensure partners’ voices are heard.”
Lindsay Jerutis, General Manager at Collective Voice

As part of the brand evolution, Collective Voice has also evolved brand and creator offerings. That means expanding their easy-to-use tools for content and tracking, campaign capabilities, holistic strategies, actionable insights and more. Some of these new initiatives include:

・TapTo.Shop – A new ‘Link In Bio’ tool enabling creators to easily monetize content from any social media platform. TapTo.Shop is a free, comprehensive tool for setting up a customized shop with featured content, embedded links and earnings across any social media platform.

・Amplify – An exclusive new community-centric program for creators to accelerate their business growth. The program arms creators with strategies and tactics to drive revenue through a user-friendly, actionable curriculum. This program was developed by internal Collective Voice experts and its top creators.

・Enhanced data, insights and reporting – new and improved interactive dashboards help marketers understand and optimize campaign performance. Real-time reporting capabilities include specific data and insights on individual creators and products. Data exploration, in-depth campaign recaps at different levels and more features are also available for brands and creators alike to easily analyze campaign metrics and compare results against the full Collective Voice network.

*Collective Voice is expanding its product services beyond just affiliate marketing services.*

Visit collectivevoice.com to learn about its new suite of offerings.

Focusing on the big picture

With its new look, name, programs and resources, Collective Voice aims to continue to dedicate its business to building inspiring relationships with vetted creators and top brands to create award-winning creator marketing campaigns and activations for long-term success.

“The needs of our brand and creator partners have evolved, and Collective Voice is in the unique position of being able to provide technology, services and transparency to meet those needs,” said Lindsay Jerutis, General Manager at Collective Voice. “Collective Voice combines the power of storytelling, community and scale all under one roof. Our name reflects the company we have become – one that assures that we are fulfilling our goal to ensure partners’ voices are heard. Rebranding to Collective Voice is a monumental milestone for us – and this is only the beginning.”

Celebrating and building collective voice rebrand momentum

Collective Voice celebrated its rebrand at this year’s SXSW conference in Austin, Texas, with a panel discussion tackling the issues of pay disparity among diverse creators in the US. Collective Voice also hosted a Collective Open House for SXSW attendees to relax and recharge amidst the busy whirlwind of the conference. Later that evening, creators and marketers joined the Collective Voice team for an exclusive VIP dinner.