Rakuten Group and Uber Eats Japan today announced the launch of a new collaboration integrating Uber Eats with Rakuten Pay’s online payment service. Rakuten Pay will be available as an official payment method when ordering food and groceries on Uber Eats for all users by late April*.
This new integration will allow Rakuten customers to effortlessly sign up for an Uber Eats account using their Rakuten ID. They will also be able to earn and spend Rakuten Points — Rakuten’s flagship loyalty program — when ordering food and groceries on the Uber Eats app.
“It is an honor to be partnering with Rakuten, one of Japan’s largest and most trusted internet companies.”Yukiko Muto, President, Uber Eats Japan
Uber Eats integrates with Rakuten Pay’s online payment service
This collaboration between Rakuten Pay and Uber Eats will be rolled out in stages to all Uber Eats users in Japan by late April. The integration also means Rakuten users can log in to the Uber Eats app using Rakuten ID, without the need to manually enter personal information when signing up for an Uber Eats account. In addition, users can also use Rakuten Points in the process**.
“It is an honor to be partnering with Rakuten, one of Japan’s largest and most trusted internet companies,” said Uber Eats Japan President Yukiko Muto. “We extend a warm welcome to the more than 100 million Rakuten members in Japan, and can’t wait to bring them the benefits of food and grocery delivery within 30 minutes. This is a huge step in Uber Eats’ journey in Japan, and I look forward to more exciting ventures with Rakuten in the future.“
“Consumer demand for quick commerce is growing rapidly. We are confident that this collaboration will contribute greater convenience to the service and improve the user experience.”Ryo Matsumura, Rakuten Group Senior Executive Officer and Vice President of Commerce Company, Rakuten Group
“We are extremely pleased to launch this Uber Eats and Rakuten Pay collaboration with our partners,” commented Ryo Matsumura, Rakuten Group Senior Executive Officer and Vice President of Rakuten’s Commerce Company. “Consumer demand for quick commerce is growing rapidly. We are confident that this collaboration will contribute greater convenience to the service and improve the user experience, and we are very much looking forward to delivering new value to customers.”
This collaboration is a step forward for Uber and Rakuten to provide more seamless and convenient services. Later this year, the collaboration will expand to include trips made on the Uber mobility app. Users will also be able to enjoy additional benefits such as Rakuten Super Sale events on Rakuten Ichiba, the online marketplace operated by Rakuten, through the use of Uber Eats.
To celebrate this collaboration, Uber Eats and Rakuten will launch a special promotion starting Wednesday, April 27 for both first-time Uber Eats users and all current Uber Eats users as well. For more details, please check out the press release, the Uber Eats app, Uber Eats blog and the promotion page.
*A trial period that ended Sunday, April 17 was conducted with select Uber Eats users.
** One Rakuten Point earned for every 100 yen spent when ordering (tax included). Rakuten Points can be earned only when paying with Rakuten Card, Rakuten Points or Rakuten Cash.