Mickey's Voice

Insights from our CEO

AI work

Work in the age of AI

I recently heard some interesting news about perfect pitch. People used to think that only small children were able to acquire perfect pitch through training. B...
Mickey Mikitani is excited about e-commerce in Japan.

Why I’m excited about e-commerce in Japan

Japan’s e-commerce scene is lively, dynamic and enjoying double-digit growth. While Rakuten continues to enjoy the largest market share among major players with...
The FC Barcelona Rakuten partnership will officially begin in 2017.

Why we’re partnering with FC Barcelona

Rakuten has finalized an agreement to become the Main Global Partner of the world-famous Spanish soccer team FC Barcelona (a.k.a. Barca). The partnership kicks ...
People visit Atago Shrine in Tokyo to offer traditional prayers for the New Year.

Mickey’s 2017 New Year greetings

Happy New Year, everyone! 2017 will be a very important year for all of Rakuten Group because it is the 20th anniversary of our founding. As you know, we sta...