Mickey's Voice

Insights from our CEO

Mickey with the “Tenku” drone

The drone economy

Look! Up in the sky! It’s our future. And it’s spectacular. Drones are a new technology that have a lot of people talking. Android co-founder Andy Rubin was ...

Why do we climb mountains?

We have talked a lot at Rakuten recently about mountain climbing, especially since I replaced golf with a climb up Mt. Tanigawa in the Japanese Alps for our ann...
NEST 2017 will host a strong lineup of speakers and events.

Watching Science Fiction Become Science Fact

Discovering more about what the future might hold was what got together global leaders, entrepreneurs and innovators earlier this month at the New Economy Summi...

Questioning the status quo: Japan innovation

In 2010, a group of e-business executives looking to drive meaningful change in Japan formed a professional association. Our original goal was to advocate for i...

Hiroshi Mikitani on Global Expansion

  Hiroshi “Mickey” Mikitani on global expansion and how Viber and Ebates fit into the future of the Rakuten ecosystem. From his appearance onstage i...

The Priceless Value of Quality

Mickey addressing thousands of merchants at the Tokyo Spring Conference In 2016, Rakuten will enter our 20th year. We’ve come a long way since we started wi...

Vision 2020: Rakuten

As Rakuten recently announced financial results for 2015, we also launched Vision 2020, a new mid-term strategy map for the future. Let me set out the key point...