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Rakuten Kobo Stadium Miyagi with Smile Glico Park in the background

Redefining a day at the ball park

Ever wished you could get a bird’s-eye view of a professional baseball game? Well, at Rakuten Kobo Stadium Miyagi, home of Nippon Professional Baseball’s (NPB) ...
Rakuten Germany fifth anniversary

Celebrating five years of Rakuten Germany

With more than 40 shopping portals vying for merchants and customers, Germany is one of the most competitive e-commerce markets in Europe. To survive and prospe...
Rainbow-themed Viber sticker for LGBT equality in Japan

Proud to get in step on LGBT equality

Recently, Japan has been making progress on the issue of LGBT equality. Shibuya and Setagaya Wards in Tokyo along with the regional cities of Takarazuka (Hyogo ...
Michael Tamblyn on Kobo success stories

Three big things Kobo did right

They say when you’re starting a new business, you should look for the white space, be first to market, go where your competitors are not. Or there is another op...