Earlier this month, Rakuten Ichiba presented the inaugural Rakuten Toy Awards, honoring the platform’s most celebrated toy-makers at Rakuten Crimson House in Tokyo.

Rakuten crowns Japan’s best toys of 2017

Toys entertain and educate, inspire and captivate, amaze and amuse – some even help put kids to sleep. Toys are so fundamental to early childhood that trying to...
The research reveals two important things: that mobile C2C platforms like Rakuma are growing, and that millennials are joining in.

C2C e-commerce on the rise: Japan survey

Consumer-to-consumer commerce is experiencing something of a renaissance – particularly in the digital realm. The internet's potential to facilitate C2C comm...