Earlier this month, Rakuten Ichiba presented the inaugural Rakuten Toy Awards, honoring the platform’s most celebrated toy-makers at Rakuten Crimson House in Tokyo.

Rakuten crowns Japan’s best toys of 2017

Toys entertain and educate, inspire and captivate, amaze and amuse – some even help put kids to sleep. Toys are so fundamental to early childhood that trying to...
The research reveals two important things: that mobile C2C platforms like Rakuma are growing, and that millennials are joining in.

C2C e-commerce on the rise: Japan survey

Consumer-to-consumer commerce is experiencing something of a renaissance – particularly in the digital realm. The internet's potential to facilitate C2C comm...

Shibuya’s Rakuten Cafe turns red and blue

This year’s La Liga season kicked off on the weekend of Aug 19 and, although the opening was overshadowed by the tragic terrorist attack in Barcelona of the wee...