Rakuten Today: Mickey's Voice

"In 2019, our ambition is not only to become the greatest company in Japan – we want to become the greatest company in the world," says Rakuten CEO Mickey.

January 8, 2019 3 min read

Welcoming in the New Year: An optimistic outlook for 2019

2018 was a special year for Rakuten for many reasons. It was a year of tremendous growth: with our global registered membership surpassing 1.3 billion and transactions on our platforms around the world now approaching USD140 billion. More qualitatively, it was a year that saw Rakuten take a big step forward in terms of brand identity. We introduced a new logo that underscores our identity, launche…

Customers judge us, every day, on the service we provide. And their standard is nothing short of perfection. That's why the Key Perfection Indicator is...

December 21, 2018 2 min read

How to win over customers this Christmas season: The Key Perfection Indicator

What does it take to win over customers during the busiest shopping season of the year? If you answered low prices, fast shipping or popular products, you’re only partly right. These elements are important to shoppers, of course, but the measure that customers will judge you by and remember you for is service. Customers judge us, every day, on the service we provide. And their standard is nothing…

Imagine you are writing your own obituary. Start with the job you hope you will have at the end and work backward, considering along the way what steps...

November 22, 2018 2 min read

Write your own obituary before planning your next career move

It may sound macabre, but envisioning your own death is a good way to generate a successful plan. We are used to thinking about our lives in forward motion—noting where we are right now and picturing our next steps. Of course, thinking forward is useful, but it is not the only kind of thinking that can help you. We are less used to thinking backward. When we take the time to reverse our convention…

October 18, 2018 2 min read

Our New Logo: Speed and Unity

I flew into San Francisco Airport from Asia recently and had an experience that made me realize how important it is to tell Rakuten’s brand story. As I went through customs, the agent asked me what I did for a living. I said, “I work for Rakuten.” “Oh,” he responded. “I know Rakuten. Golden State Warriors sponsor! What do you do for Rakuten?” I answered, “I’m the CEO.” At this point, the cus…

Japan requires immigration to prosper in the 21st century. Our old economic model based on manufacturing has reached its limits. In this digital century...

June 23, 2018 3 min read

Opening Japan’s doors for immigration

Japan needs immigrants and it needs to start calling them by that name. An aging population means our population of 127 million looks set to shrink by 16 million by 2040. Faced with a 2.5% unemployment rate, hotels, farms and construction sites are struggling to fill positions. An open-to-the world, internet-savvy, and service-oriented Japan requires workers with diverse skills from around the wo…

Golden State’s remarkable championship season gives us reason to celebrate. It also gives us reason to consider the question: Why do sports inspire us?

June 11, 2018 3 min read

Golden State Warriors are NBA champions! Why we celebrate

Dear Rakutenians, The Golden State Warriors’ remarkable championship season gives us reason to celebrate. It also gives us reason to consider the question: Why do sports inspire us? When we see a successful season played out like the one the Warriors just delivered, we are inspired by not only their success but also the way in which they represent the values we prize, like teamwork, innovati…

in order to take your thinking to the next level—to really understand what needs to happen to make your idea successful—you must take action.

June 1, 2018 2 min read

Action is the best research

Are you thinking about doing something innovative? If so, stop that. Stop thinking, and act. It is tempting to greet an idea with a call to “think things through”—to research, consider, and consult. And of course, some thinking at the start is important. But in order to take your thinking to the next level—to really understand what needs to happen to make your idea successful—you must act. A singl…

FCB has won the prestigious Primera División, better known as La Liga, for the 25th time. Here's what we can learn from their remarkable season.

May 1, 2018 2 min read

FC Barcelona’s La Liga triumph a testament to teamwork: CEO to employees

To the Rakuten Team, Success is no accident. It requires hard work, determination, adaptability, and most of all, a love for what you’re doing. This applies in both business and sport. This week, the professionalism and commitment to excellence demonstrated by our friends at FC Barcelona has yielded terrific results once again and I take great pleasure in sharing with you and celebrating the news…

At a recent meeting, someone asked me: “Mickey, how do you come up with out-of-the-box ideas?” I answered: “I don’t have a box.”

March 19, 2018 2 min read

Why telling someone to “think outside of the box” never works

At a recent meeting, someone asked me: “Mickey, how do you come up with out-of-the-box ideas?” I answered: “I don’t have a box.” Outside-the-box thinking is a mantra of innovation. It’s often what leaders tell their employees to do in order to come up with great new ideas. But I would argue that the key to innovation is not about thinking outside-the-box. It’s about rejecting the idea of boxes. “B…

From Hiroshi Mikitani's new book, Business-Do: The first step in any big building project is the foundation. Lay your foundation with these core principles and see what you can build.

March 7, 2018 3 min read

Business-Do: Hiroshi Mikitani’s First Ten Principles for Success

Without a solid foundation, even the most beautiful of buildings can collapse. The same goes for your dreams. In my new book, Business-Do, I give readers a detailed explanation of my business philosophy and show them how they can create blueprints to effectively achieve their dreams. The first step in the process? I have found that it begins with a set of core principles. Below are the first 10, w…