Rakuten Innovation

February 11, 2022 2 min read

Rakuten goes all-in on the Big Game

Rakuten Rewards is h…
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February 10, 2022 3 min read

Rakuten Mobile 4G service covers 96% of Japan’s population – four years ahead of schedule

Using your smartphon…
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February 9, 2022 4 min read

Rakuten and JICA collaboration in Africa sees Japan-inspired startup success

Africa is a wellspri…
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February 8, 2022 3 min read

25 years of innovation at Rakuten: An infographic history

In 1997, the idea wa…
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February 2, 2022 2 min read

Online grocery shopping gains new ground in Japan with the launch of “Rakuten Zenkoku Super”

For years, online su…
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January 26, 2022 3 min read

Has the age of high-rise drone deliveries arrived?

Home shoppers living…
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January 25, 2022 4 min read

A three-point decision-making framework: Profit, passion & public good

Mickey Mikitani, Cha…
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January 19, 2022 5 min read

The poi-katsu life: Earn Rakuten Points in ways you never imagined

Spend long enough in…
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January 17, 2022 2 min read

E-commerce milestone: Rakuten surpasses five trillion yen in gross merchandise sales for domestic e-commerce in banner year

Featured Image: Phot…
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January 11, 2022 4 min read

Integrating convenience: Rakuten Pay’s cashless journey

Five years since hit…
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