A celebration of sport, fans and community at Rakuten Super Game 2024
Rakuten Super Game 2024 took center stage at the Rakuten Taoyuan Baseball Stadium earlier this month, bringing together various Rakuten businesses to celebrate the company’s ecosystem in Taiwan with a unique and engaging experience for fans. Part of the Super Summer Series 2024, the packed-house event saw the Rakuten Monkeys face off against the Fubon Guardians in a thrilling contest that was much more than a usual CPBL baseball match.
Rakuten ecosystem united
As part of Rakuten Super Game 2024, businesses from across the Taiwan Rakuten Ecosystem came together in one venue to celebrate sportsmanship and community spirit, transforming the stadium into a vibrant hub of activities, with booths offering everything from traditional Taiwanese snacks to exclusive merchandise and exciting lucky draws.
Yoshinori Kawada, General Manager of the Rakuten Monkeys, shared his enthusiasm for the event, saying, “Through the Rakuten Super Game, we hope fans will not only enjoy the exciting match but also experience the diverse services of the Rakuten Ecosystem, strengthening the bond between the team and our fans.”
From snacks to skincare: Rakuten’s diverse offerings at the Super Game
Rakuten Super Game wasn’t just about the on field action – it was a holistic brand experience. Rakuten Ichiba, Rakuten Card, Rakuten International Bank, Rakuten Kobo, Rakuten Travel, Rakuten Insight, the Rakuten Japan Official Flagship Store and Rakuten Medical each contributed to the festivities with booth activities and promotions.
At the Rakuten Ichiba booth, visitors could sample treats from popular e-commerce merchants, offering a taste of the diverse products available on the platform. Rakuten International Bank and Rakuten Card booths held exclusive lucky draw events, where fans could win prizes by presenting their Rakuten credit or debit cards, adding an element of excitement and reward to the day.
The Rakuten Kobo booth showcased the company’s latest eReaders with limited-time discount offers, attracting book lovers and tech enthusiasts alike. Meanwhile, the Rakuten Japan Official Flagship Store distributed samples from a popular Japanese skincare brand and shared special offers on Rakuten Monkeys umbrellas. Fans who purchased the umbrellas had the opportunity to take photos with members of the Rakuten Girls, the official cheerleading squad of the Rakuten Monkeys.
YiaHuei Chen, Rakuten’s Taiwan Ecosystem Manager, highlighted the event’s significance, stating, “We are excited to bring these innovative partnerships to the Rakuten Super Game, enriching the Rakuten Ecosystem and providing consumers with richer experiences.”
Record-breaking turnout
The day opened with a ceremonial first pitch by Japanese fitness influencer, Maya Miyagawa, who enthused, “Meeting the Rakuten Monkeys and their fans is something I’ve been eagerly anticipating. I look forward to bringing excitement and enthusiasm to the stadium!”
Attendance at the Rakuten Taoyuan Baseball Stadium surged to a record-breaking 10,801 fans, underscoring the event’s popularity and the community’s support for the Rakuten Monkeys. The atmosphere was electric as fans cheered on the Rakuten Monkeys, who delivered a spirited performance on the field in a 2-1 losing effort to the Fubon Guardians.
Looking ahead to a better future together
The success of the Rakuten Super Game 2024 was a testament to the power of community and the strength of the Taiwan Rakuten Ecosystem. By bringing together various business units and engaging fans in meaningful ways, Rakuten continues to foster a sense of unity and excitement around sports.
Looking forward, Rakuten remains committed to its mission of creating a brighter future through sports and community engagement. Through initiatives like the Rakuten Super Game, Rakuten aims to contribute to the sustainable development of the broader sports community, ensuring future generations can continue to enjoy the thrill of the game.
