Rakuten ecosystem

A simple concept may work well for a time, but it may act as a hurdle to future innovation and evolution. Unchecked, simplicity can become a trap.

Simplicity: It’s Complicated

Many experts argue the case for business simplicity. A simple product or service is appealing to customers, popular with investors and can be cost effective to...

Brand unification: An optimistic perspective

In July, we launched a groundbreaking project to unify our brands across the globe. As Rakuten has grown from a Japanese e-commerce company into a global inn...