“The Big Picture” is back! Rakuten and FC Barcelona unveil new mosaic of crowdsourced fan photos at Camp Nou to celebrate global supporters
FC Barcelona fans are front and center at Camp Nou once again. Today Rakuten announced the unveiling of a new fan-centric facade at Camp Nou, FC Barcelona’s iconic home stadium, which features a giant mosaic made up of thousands of photos from Barca supporters located around the globe.
The Big Picture begins
First introduced during the 2020 season, The Big Picture was created to bring Barca’s global family of supporters to the club’s iconic home ground during a time when many fans were unable to attend professional sporting events in person.
We are committed to innovation, our optimism and our passion for people — and that’s what The Big Picture is all about.
Rahul Kadavakolu, Director of Global Marketing & Branding, Rakuten Group
In September 2021, Rakuten and FC Barcelona announced that they would bring back The Big Picture once again, and with lower infection rates throughout Spain, the partners aim to invite even more fans to visit the stadium to experience their piece of FC Barcelona history at Camp Nou firsthand.
Innovation, optimism and passion for people: What The Big Picture is all about
“We are committed to innovation, our optimism and our passion for people — and that’s what The Big Picture is all about,” commented Rahul Kadavakolu, Rakuten Group’s Director of Global Marketing & Branding. “With fans around the globe eager to return to iconic places like Camp Nou, we hope to make their wait worthwhile and the journey back simply unforgettable.”
The second installation of The Big Picture will feature larger than life images of Barca stars Memphis Depay, Sergio Busquets, Ansu Fati, Gerard Piqué, Frenkie de Jong and Marc-André ter Stegen. Measuring 47.89 x 9.6 meters in size, the mosaic provides Barca fans with a rare, interactive opportunity to become part of the Blaugrana’s storied home base, Camp Nou.
Finding your photo: In-person or online
Fans around the world can find their piece of The Big Picture by following the link emailed to each participant that leads to a Mosaic Viewer, as well as through a personalized video. Visitors to the stadium in Barcelona can also use their smartphone and special WebAR technology to find their photo directly on the Camp Nou facade.
For more about this year’s installment of The Big Picture, see here. And don’t forget check out our favorite photos from The Big Picture’s November 19 unveiling event below:
