Mickey's Voice

Mickey's Voice

Hiroshi “Mickey” Mikitani is the founder and CEO of Rakuten. He understood early on that the Internet would revolutionise commerce and set out to build a business that would empower people to pursue and fulfil their business dreams online. In 1997, along with a small team, Mickey launched Rakuten Ichiba and its pioneering marketplace business model in a small Tokyo office. Since then, Rakuten has built one of the world’s most comprehensive service ecosystems and, while lesser-known outside Japan, become a global leader in internet services.

Empowering people and business through the Internet continues to be Mickey’s passion. “Mickey’s Voice” serves as just one window into the world of Rakuten, global business, entrepreneurship and innovation today.

A simple concept may work well for a time, but it may act as a hurdle to future innovation and evolution. Unchecked, simplicity can become a trap.

Simplicity: It’s Complicated

Many experts argue the case for business simplicity. A simple product or service is appealing to customers, popular with investors and can ...
Rakuten CEO Mikitani makes a point of speaking directly to employees around the world, answering their questions and explaining the reasons behind major company decisions, a practice critical to generating – and maintaining – buy-in.

Getting your team on board

After the publication of her book on the language of global success, Harvard Business School professor Tsedal Neeley came to visit us at Ra...