Mickey’s Voice
Insights from our CEO
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At Rakuten, we climb mountains
In the world of tech, we often talk about “seeing around the corner.” It’s a phrase that encapsulates the forward thinking required to anticipate market trends, emerging technologies and evolving consumer needs. But how does one cultivate this forward-thinking mindset? At Rakuten, we practice an unconventional method: we climb mountains. Every autumn, Rakuten’s global leadership team embarks on a…
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Revolution Next: Mobile networks in the AI age
The internet revolution truly began around 1995, when web browsers began to take off. Everyone was talking about online business in Japan, but nobody wanted to take the risk. I left my banking job and created the world’s first B2B2C online marketplace – an idea nobody believed in at the time – and became part of the first generation of internet entrepreneurs. Today, only a handful of those entrepr…
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Empowering tomorrow’s leaders: Overcoming the status quo to achieve success
April marks the season of new beginnings in Japan – and for many recent university graduates across the country, the start of their professional careers. On April 1, 2024, Rakuten welcomed its new graduate employees at Rakuten Crimson House, its global headquarters in Tokyo. Rakuten Group Chairman and CEO Mickey Mikitani greeted them personally, taking the opportunity to share advice and welcome t…
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Open RAN for everyone: Rakuten continues to empower a more open, innovative telecom industry
Mickey Mikitani, Chairman & CEO, Rakuten Group Recently, at Mobile World Congress in Barcelona, we made what I believe was one of the most disruptive announcements of the conference: Rakuten Symphony is going to start licensing its mobile software to anyone who wants to use it. Rakuten operates more than 70 different businesses around the world. We are a leader in e-commerce, travel, advertisi…
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We must embrace AI, but we also need to stay human
Mickey Mikitani, Chairman and CEO, Rakuten Group 2024 is the year Rakuten evolves into an AI empowerment company. At last month’s Rakuten Ichiba New Year Conference, I spoke to over 8,000 merchants from across the country about the future of Japan’s largest online shopping mall. About 30 years ago, many of these merchants were selling their wares in physical stores, or through cat…
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Generative AI, new milestones and future growth: Reflections on last year’s achievements and looking ahead to 2024
Mickey Mikitani, Chairman and CEO, Rakuten Group On behalf of the Rakuten Group, please allow me to extend our heartfelt condolences and offer our deepest sympathies to all those who lost their lives and were affected by the 2024 Noto Peninsula Earthquake on January 1. We join with the international community in praying for a swift recovery for the region. Rakuten Mobile is working to provide supp…
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1&1’s mobile network launch is a milestone for telecom – and a major step forward in Rakuten’s mission to transform the industry
Left to right: Mickey Mikitani (Rakuten Group, Chairman and CEO), Daniela Schmitt (Minister for Economic Affairs, Transport, Agriculture and Viticulture of the State of Rhineland-Palatinate), Dr. Volker Wissing (Federal Minister for Digital Affairs and Transport), Ralph Dommermuth (1&1 AG, CEO) By Mickey Mikitani, Chairman and CEO, Rakuten Group Europe’s most modern mobile network is now fully…
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Why the theme is tech & green: Mickey Mikitani at Rakuten Optimism 2022
Rakuten Optimism, Rakuten’s largest annual business conference, is a Group-wide event that aims to enhance and enrich the extended Rakuten family’s brand, ecosystem and partnerships. Held in Japan since 2019, Rakuten Optimism 2022 was a virtual event held over two days on September 28-29. Some 114,000 people registered to participate, exceeding last year’s count, and the total viewership for…
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2023: Innovation, operations and creativity
Mickey Mikitani, Chairman and CEO, Rakuten Group Last year marked Rakuten’s 25th anniversary, and as the world continues to experience rapid change, both technological and social, we also see many opportunities ahead. Our vision is to become a global innovation company. To be a leader in innovation, we must remind ourselves of why we are here. Why are we doing this together? I distill the answer d…
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Everyone Is Your Teacher
Mickey Mikitani, Chairman and CEO, Rakuten Group What could you learn if everyone you met could also be your teacher? It is common for people in business to seek out a mentor or advisor. I was asked recently at a staff meeting what I consider the attributes of the ideal role model to be. Many assume that to be successful, one needs a single, dedicated guide – a sensei – to give sage advice and dir…
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