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We launched the Rakuten marketplace 20 years ago and since then I’ve seen many competitors woo consumers with an approach that bears more similarity to an online vending machine – an experience based solely on price, speed and convenience.

E-commerce as a catalyst: New and old retail principles

June 22, 2017

We launched the Rakuten marketplace 20 years ago and since then I’ve seen many competitors woo consumers with an approach that bears more similarity to an online vending machine – an experience based solely on price, speed and convenience.

E-commerce as a catalyst: New and old retail principles

June 22, 2017

LATEST

NEWS AND VIEWS FROM AROUND THE RAKUTEN GROUP

NEST 2017 startup challenge

Startup offering eye tracking for VR headsets just one of the standouts at NEST 2017

May 8, 2017

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Female VCs target the startup status quo at NEST 2017

May 2, 2017

Fintech leaders at Nest 2017

Have we reached peak-fintech? Industry leaders respond at NEST 2017

May 2, 2017

Rakuten corporate culture

Rakuten’s 20th Anniversary: Our unique corporate culture

April 27, 2017

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Baseball and football doubleheader: Rakuten sport off to a roaring start

April 24, 2017

Photo: (L-R)Hiroaki Dei, Managing Executive Officer of J.League Digital Inc., Mitsuru Murai, Chairman of the Japan Professional Sports Association, Rakuten Chairman and CEO Hiroshi “Mickey” Mikitani, E-Commerce Company executive Shunsuke Yazawa.

Rakuten partners with J.League on official online store

April 24, 2017

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VCs advise on startup success at NEST 2017

April 20, 2017

Journalist Tim Hornyak, Ben Marcus of AirMap, Gajan Mohanarajah of Rapyuta Robotics, Takashi Toraishi of Rakuten and Tian Yu of YUNEEC Technology discussed a future in which flying robots are a part of life.

The best of NEST 2017

April 19, 2017

Why this Silicon Valley legend follows the “Code of the Samurai”

April 18, 2017

e-commerce delivery Rakuten teams up with Japan Post

Earn shopping loyalty points for being at home? Rakuten and Japan Post alliance

April 13, 2017

Takashi Inoue and Taizo Son onstage at NEST 2016.

Living Anywhere initiative on how circular economy will change the world

April 13, 2017

Tian Yu, CEO of drone maker Yuneec Technology, demonstrating their Breeze drone

Drone enthusiasts see a future full of flying robots at NEST 2017

April 11, 2017

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Yoshiki and friends deliver tears, cheers and laughs at NEST 2017

April 7, 2017

NEST Startup Challenge agricultural revolution

Startups set to spark a new agricultural revolution at NEST 2017

April 6, 2017

Button founder and CEO Mike Jaconi on omotenashi in business.

How Japan inspired a U.S. startup culture

April 5, 2017

Rakuten Chairman & CEO Hiroshi "Mickey" Mikitani (center) and other executives pose with the 360 fresh hires.

Rakuten welcomes over 300 fresh graduates in Tokyo

April 5, 2017

remote farming platform

Remote-farming platform will give city-slickers green thumbs – and plenty of organic vegetables

April 5, 2017

AI work

Work in the age of AI

March 30, 2017

The Japanese payments industry is unique in more ways than one.

Japan is turning cashless – but not in the way that you think

March 29, 2017

CNN joins the Rakuten drone team for a demonstration in Chiba

March 24, 2017