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20th anniversary

Rakuten unveiled Rakuten Ichiba for Mobile in September 2000. At a time when the vast majority of internet shopping was done on PCs, Rakuten Ichiba was the first service to offer a true e-commerce offering for feature phones.

Mobile! Mobile! Mobile!

To celebrate the 20th anniversary of Rakuten's founding in 1997, Rakuten Today presents a series of special posts exploring Rakuten's unique history, culture an...
The Ferris Wheel is located behind left-center field

17 things to look forward to in 2017

For the Rakuten Group, 2017 was destined to be a special year. It marks 20 years since the company’s founding and now we’re about to embark on a partnership wit...
People visit Atago Shrine in Tokyo to offer traditional prayers for the New Year.

Mickey’s 2017 New Year greetings

Happy New Year, everyone! 2017 will be a very important year for all of Rakuten Group because it is the 20th anniversary of our founding. As you know, we sta...