Rakuten Today: branding

Blog

Writer Kundo Koyama joined the annual Rakuten Travel Conference to chat about creativity and sparking virtuous cycles in Japan's rural communities.

April 7, 2023 8 min read

Writer Kundo Koyama takes on Japan’s tourism industry

Kundo Koyama has a f…

Tech & Innovation

Two of Japan’s most iconic creators, Kundo Koyama and Kashiwa Sato, shared the stage at Rakuten Optimism in Yokohama last month for a discussion on branding

September 19, 2019 4 min read

Iconic creators Kundo Koyama and Kashiwa Sato on branding in the global age

Two of Japan’s most…

Mickey's Voice

October 18, 2018 2 min read

Our New Logo: Speed and Unity

I flew into San Fran…

Tech & Innovation

2018 has been a year of great change for Priceminister. In March, the company rebranded to Rakuten Priceminister, before transitioning to Rakuten France.

September 6, 2018 3 min read

How Rakuten rebranded: From PriceMinister to Rakuten France

2018 was a year of g…

Tech & Innovation

June 26, 2018 3 min read

Rakuten’s new logo underlines “One” corporate identity

2017 was a momentous…

Sports & Entertainment

A diverse group of panelists assembled to discuss trends in global sports marketing, particularly the art and science of successful corporate partnerships.

May 18, 2018 3 min read

Partnerships and data in sports marketing: FCB, NBA, Nielsen and Rakuten

At the recent New Ec…

Sports & Entertainment

The Champion’s League Round-of-16 Clash set for February 21 between FC Barcelona and Chelsea FC is shaping up to be a showdown for the ages.

February 20, 2018 2 min read

Barca vs. Chelsea in the Champion’s League: A Tale of Two Clubs

The Champion’s Leagu…

Sports & Entertainment

December 7, 2017 5 min read

How Rakuten is leveraging sports partnerships to transition to a ‘superbrand’: Q&A with Rahul Kadavakolu

When Rakuten announc…

Mickey's Voice

November 9, 2017 3 min read

The heart of a brand: Starting with your team

What is at the heart…

Mickey's Voice

Fans walk with soccer legend Thierry Henry after forming the world's largest FC Barcelona Jersey on July 22, 2017 in New York City to celebrate the kick-off of the team's US Tour.

September 8, 2017 2 min read

New possibilities at Sun Valley and beyond

I was in New York Ci…

branding

Blog

Writer Kundo Koyama takes on Japan’s tourism industry

Tech & Innovation

Iconic creators Kundo Koyama and Kashiwa Sato on branding in the global age

Mickey's Voice

Our New Logo: Speed and Unity

Tech & Innovation

How Rakuten rebranded: From PriceMinister to Rakuten France

Tech & Innovation

Rakuten’s new logo underlines “One” corporate identity

Sports & Entertainment

Partnerships and data in sports marketing: FCB, NBA, Nielsen and Rakuten

Sports & Entertainment

Barca vs. Chelsea in the Champion’s League: A Tale of Two Clubs

Sports & Entertainment

How Rakuten is leveraging sports partnerships to transition to a ‘superbrand’: Q&A with Rahul Kadavakolu

Mickey's Voice

The heart of a brand: Starting with your team

Mickey's Voice

New possibilities at Sun Valley and beyond

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