branding

Blog

April 7, 2023 8 min read

Writer Kundo Koyama takes on Japan’s tourism industry

Kundo Koyama has a f…
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Tech & Innovation

September 19, 2019 4 min read

Iconic creators Kundo Koyama and Kashiwa Sato on branding in the global age

Two of Japan’s most…
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Mickey's Voice

October 18, 2018 2 min read

Our New Logo: Speed and Unity

I flew into San Fran…
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Tech & Innovation

September 6, 2018 3 min read

How Rakuten rebranded: From PriceMinister to Rakuten France

2018 was a year of g…
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Tech & Innovation

June 26, 2018 3 min read

Rakuten’s new logo underlines “One” corporate identity

2017 was a momentous…
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Sports & Entertainment

May 18, 2018 3 min read

Partnerships and data in sports marketing: FCB, NBA, Nielsen and Rakuten

At the recent New Ec…
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Sports & Entertainment

February 20, 2018 2 min read

Barca vs. Chelsea in the Champion’s League: A Tale of Two Clubs

The Champion’s Leagu…
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Sports & Entertainment

December 7, 2017 5 min read

How Rakuten is leveraging sports partnerships to transition to a ‘superbrand’: Q&A with Rahul Kadavakolu

When Rakuten announc…
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Mickey's Voice

November 9, 2017 3 min read

The heart of a brand: Starting with your team

What is at the heart…
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Mickey's Voice

September 8, 2017 2 min read

New possibilities at Sun Valley and beyond

I was in New York Ci…
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