Rakuten’s resident Trend Hunter Jun Shimizu shares thoughts on what Japan's transition to the Reiwa era might mean for the world of e-commerce.

Japan preps for Reiwa: Consumer trends

Today, Crown Prince Naruhito ascends to the throne to become Japan's emperor, marking the start of a new era for the first time since the 1980s: the Reiwa Era....
Shoppers have embraced the internet but they have not abandoned the process of visiting physical retail stores.

Why brick-and-mortar stores are here to stay

Physical retail has a bright future. This may sound counterintuitive – especially coming from a company like Rakuten, which was founded as an e-commerce mark...
Rakuten unveiled Rakuten Ichiba for Mobile in September 2000. At a time when the vast majority of internet shopping was done on PCs, Rakuten Ichiba was the first service to offer a true e-commerce offering for feature phones.

Mobile! Mobile! Mobile!

To celebrate the 20th anniversary of Rakuten's founding in 1997, Rakuten Today presents a series of special posts exploring Rakuten's unique history, culture an...