Entrepreneurship

Rakuten unveiled Rakuten Ichiba for Mobile in September 2000. At a time when the vast majority of internet shopping was done on PCs, Rakuten Ichiba was the first service to offer a true e-commerce offering for feature phones.

Mobile! Mobile! Mobile!

To celebrate the 20th anniversary of Rakuten's founding in 1997, Rakuten Today presents a series of special posts exploring Rakuten's unique history, culture an...