Gen Z

Blog

December 11, 2023 5 min read

What’s the role of e-commerce in the Gen Z experience economy?

Things are out; expe…
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Blog

November 15, 2022 4 min read

Understanding the next generation of consumers: A Gen Z study

Rakuten Insight and…
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Blog

January 7, 2022 3 min read

Rakuma’s young male fashionistas are tearing down gender barriers

Men in Japan are sho…
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