Online shopping

Blog

February 8, 2023

‘Not So Clueless’: Rakuten’s Super Bowl ad sees Alicia Silverstone reprising iconic ‘90s role

Rakuten has got ever…
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July 6, 2022

What sustainable shoppers are buying in 2022

For consumers lookin…
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March 11, 2022

Mickey Mikitani on sustainability, Japan’s e-commerce potential and an ambitious ten trillion yen goal

Every January, Japan…
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February 11, 2022

Rakuten goes all-in on the Big Game

Rakuten Rewards is h…
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December 14, 2021

Earth Mall with Rakuten: eight keywords for simple sustainable shopping

Illustration by SAND…
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July 20, 2021

Global shoppers are embracing a circular economy: Rakuten Insight survey

The concept of a …
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July 14, 2021

How Japan is beating the summer heat in 2021: Consumer trends

As Japan’s rainy sea…
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Blog

October 21, 2020

How holiday shopping behaviors have shifted in 2020: Rakuten Advertising global report

Mandatory mask manda…
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February 1, 2020

A C2C revolution: Eight years of Rakuma

The humble web aucti…
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Sports & Entertainment

May 14, 2019

Handmade in Harajuku: Rakuma’s pop-up store wins the hearts of Mother’s Day shoppers

Japanese consumers a…
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