Online shopping

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July 26, 2024 4 min read

Men turn to sun umbrellas to beat the heat in 2024

Summer style in Japa…
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April 4, 2024 3 min read

New spring, new me: Rakuten Ichiba unveils 2024 shopping trends

Spring in Japan is a…
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September 14, 2023 4 min read

Supermarkets around Japan are going online with Rakuten Zenkoku Super

Rakuten’s supe…
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August 25, 2023 5 min read

Connecting Japan to the world with Rakuten Global Express

With some 57,000 mer…
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July 6, 2022 4 min read

What sustainable shoppers are buying in 2022

For consumers lookin…
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March 11, 2022 5 min read

Mickey Mikitani on sustainability, Japan’s e-commerce potential and an ambitious ten trillion yen goal

Every January, Japan…
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February 11, 2022 2 min read

Rakuten goes all-in on the Big Game

Rakuten Rewards is h…
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December 14, 2021 6 min read

Earth Mall with Rakuten: eight keywords for simple sustainable shopping

Illustration by SAND…
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July 20, 2021 5 min read

Global shoppers are embracing a circular economy: Rakuten Insight survey

The concept of a …
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July 14, 2021 4 min read

How Japan is beating the summer heat in 2021: Consumer trends

As Japan’s rainy sea…
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