professional sport

Two afroamerican athlethes playing basketball outdoors - Basketball athlete training on court in New York

Basketball shoots for global fan base

Many consider soccer to be the world’s most popular game – and with an estimated 4 billion followers, including many in the U.S., it’s hard to disagree. But, re...
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Warriors-Rakuten: Believe in the future

On Sept. 12 Rakuten joined with the Golden State Warriors to announce a multi-year partnership that will see the Rakuten logo appear on all of the NBA Champion ...
Fans walk with soccer legend Thierry Henry after forming the world's largest FC Barcelona Jersey on July 22, 2017 in New York City to celebrate the kick-off of the team's US Tour.

New possibilities at Sun Valley and beyond

I was in New York City in July and was delighted to see people from all walks of life wearing FC Barcelona shirts bearing the Rakuten brand. With the launch of ...
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Shibuya’s Rakuten Cafe turns red and blue

This year’s La Liga season kicked off on the weekend of Aug 19 and, although the opening was overshadowed by the tragic terrorist attack in Barcelona of the wee...