rakuma

Blog

March 6, 2024 5 min read

Sustainability speaks: Unveiling consumer mindsets across APAC

As economies worldwi…
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Blog

June 21, 2022 4 min read

Go Green Together: Rakuten aims for a greener future with new sustainability project

Companies across Jap…
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Blog

January 7, 2022 3 min read

Rakuma’s young male fashionistas are tearing down gender barriers

Men in Japan are sho…
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Blog

December 21, 2021 4 min read

Rakuma and Rakuten Mama-Wari are bringing sustainability closer to home

Adorable kids’ cloth…
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Blog

September 16, 2021 5 min read

Enter the ecosystem: The wide world of Rakuten’s digital services

Rakuten Ichiba is sy…
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Blog

February 1, 2020 4 min read

A C2C revolution: Eight years of Rakuma

The humble web aucti…
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Blog

December 25, 2019 4 min read

ASMR, sustainability and the ‘chill revolution’ — Japan’s consumer trends for 2019

Each year, Rakuten I…
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Sports & Entertainment

May 14, 2019 3 min read

Handmade in Harajuku: Rakuma’s pop-up store wins the hearts of Mother’s Day shoppers

Japanese consumers a…
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Sports & Entertainment

March 18, 2019 3 min read

Japan’s silver surfers are riding the C2C wave with Rakuma

Auction sites are ol…
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Tech & Innovation

March 16, 2018 2 min read

Rakuma and Fril combine to aim for number one place in Japan C2C

Two of Japan’s bigge…
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