Rakuten Ichiba

Blog

April 27, 2020 7 min read

Inside Rakuten’s DNA: A chat with three founding members

The term shutter-gai…
Read More »
Blog

December 25, 2019 4 min read

ASMR, sustainability and the ‘chill revolution’ — Japan’s consumer trends for 2019

Each year, Rakuten I…
Read More »
Rakuten Innovation

December 10, 2019 4 min read

Japan’s best toys are guiding kids into the future

It’s that time of ye…
Read More »
Sports & Entertainment

October 29, 2019 2 min read

Halloween at home a hit in Japan

Less than two decade…
Read More »
Sports & Entertainment

October 3, 2019 3 min read

Rakuten Fashion Week Tokyo: Taking Japanese style global

Fashion is in fashio…
Read More »
Tech & Innovation

September 20, 2019 4 min read

Rakuten CEO gives merchants reasons to be optimistic

Rakuten Optimism 201…
Read More »
Tech & Innovation

May 9, 2019 4 min read

Rakuten’s e-commerce merchants come together for half-yearly huddle

From media streaming…
Read More »
Tech & Innovation

May 1, 2019 4 min read

Japan preps for Reiwa: Consumer trends

Today, Crown Prince…
Read More »
Sports & Entertainment

April 3, 2019 5 min read

Supporting local recovery: The Great East Japan Earthquake

March 2019 marked ei…
Read More »
Tech & Innovation

December 21, 2018 5 min read

Mint chocolate, Akita dogs and transparent beer: The trends that shaped Japan in 2018

It’s that time of th…
Read More »