Rakuten Research

Tech & Innovation

October 5, 2018 3 min read

Is exercise the key to Japan’s health and famed longevity?

Every October, Japan…
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Tech & Innovation

February 14, 2018 2 min read

Romantic dinners? Obligation chocolate? Rakuten tracks global Valentine’s Day trends

It’s often said that…
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Sports & Entertainment

December 19, 2017 2 min read

Japanese singles get creative about Christmas alone

Christmas in Japan i…
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Blog

June 8, 2017 3 min read

Forget socks and ties: quality family time is what dad wants most for Father’s Day

Shopping for Father’…
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Blog

May 10, 2017 2 min read

Flowers again? Survey suggests mothers might want something else this year

Mother’s Day is a gr…
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Blog

March 22, 2017 3 min read

Is cherry-blossom viewing losing its luster?

Each year from aroun…
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Blog

February 7, 2017 2 min read

Millennials embrace DIY for Valentine’s Day in Japan

For decades now, Jap…
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Blog

December 15, 2016 3 min read

Survey suggests a lonely Christmas in Japan – and lots of fried chicken

Christmas is an incr…
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Blog

August 31, 2016 2 min read

Is karaoke the key to mastering English in Japan?

With the 2020 Olympi…
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