trends

Blog

July 26, 2024 4 min read

Men turn to sun umbrellas to beat the heat in 2024

Summer style in Japa…
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Blog

April 4, 2024 3 min read

New spring, new me: Rakuten Ichiba unveils 2024 shopping trends

Spring in Japan is a…
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Blog

April 27, 2023 3 min read

Break out the tents and folding chairs, Golden Week is back

It’s that time…
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Blog

November 15, 2022 4 min read

Understanding the next generation of consumers: A Gen Z study

Rakuten Insight and…
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Blog

July 21, 2022 5 min read

Wanderlust reignited: Is Japan’s economy on the mend?

From online flea mar…
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Blog

July 14, 2021 4 min read

How Japan is beating the summer heat in 2021: Consumer trends

As Japan’s rainy sea…
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Blog

May 20, 2020 5 min read

How is online shopping changing during this pandemic? Puzzles, paint and pianos.

While lockdowns and…
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Tech & Innovation

December 21, 2018 5 min read

Mint chocolate, Akita dogs and transparent beer: The trends that shaped Japan in 2018

It’s that time of th…
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Tech & Innovation

July 6, 2018 4 min read

What Japanese shoppers are buying this summer: Rakuten Ichiba trends

With the power of Ra…
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Tech & Innovation

March 13, 2018 3 min read

Meet the Trend Hunter, Rakuten Ichiba’s famous finder of fads

When a company engag…
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