In 1997, the idea was radical: To create an online marketplace that made it easier for anyone, including local and regional merchants, to open their own online store, without having to be tech savvy.
25 years later, Rakuten is still working to bring value to the world — not only through e-commerce but a diversity of other fields such as travel, finance, digital content, mobile communications and sports.
Over the years, the company has experienced remarkable growth. From six employees in a humble Tokyo office to more than 27,000 employees with operations in 30 countries and regions around the globe. Today, the Rakuten Group provides a portfolio of more than 70 services, which serve 1.6 billion members worldwide.
To mark a quarter century of innovation, we’ve put together a helpful infographic history of Rakuten, organized into nine key categories:
Enter the Ecosystem
Global Innovation Company
Building a Sustainable Future
Diverse Portfolio of Fintech Services
Innovation at the Core
Inspiring Communities and Uniting Fans
Disrupting the Mobile Industry
We’ve come a long way together in 25 years, but our journey is still just getting started. We hope you’ll continue to follow along as we work toward our mission of empowering individuals, businesses and societies to realize their dreams.