Rakuten Product Conference 2026: The Agentic Enterprise Unveiled

There is a subtle shift underway in how we speak about AI. For years, the language was about efficiency. Tools that help write, recommend, optimize. Systems that sit alongside human effort, speeding things up, making things smoother. Lately, that framing feels insufficient.

The question today is no longer what AI can do for us. It is what it can do together with us as a proactive assistant.

This is the idea at the heart of the Rakuten Product Conference 2026, the flagship event from Rakuten India, set to take place in Bengaluru, India on April 22, 2026. Framed around what is being called “The Agentic Enterprise,” the conference moves the conversation away from AI as a layer, towards its role as an active participant in decision-making.

At RPC 2026, leaders like Tsubasa Shiraishi, CEO of Rakuten India and Sekhar M K, VP of Rakuten India, will outline how AI is being built not just to respond, but to anticipate and act to support humans. Extending that lens, Anshumani Ruddra of Google will explore what “agentic AI” means in practice, grounding the idea in systems that are beginning to move from instruction to supervised autonomy.

What the Agentic Enterprise looks like in practice

The implications of this shift become clearer in domains where decisions carry weight. In travel, for instance, Dr. Shakti Goel of Yatra Online will examine how the journey from search to booking is being condensed into a single interaction. In entertainment, conversations led by Prashant Paulose, Head of Apps at Google Play and Google TV will unpack how platforms are rebuilding their core around AI that better anticipates what their audience wants, curates what they see and converts interests into engagement.

Infrastructure, too, is part of this evolving story. With participants such as Dr. Shivani Gupta of Reliance Jio and Santhosh Kumar of Mavenir, the conversation will turn to what emerging technologies like 6G might enable, and how latency and scale could redefine how intelligent systems operate.

There is also a distinctly Indian dimension to the proceedings. Ankit Bose of NASSCOM is expected to speak about homegrown AI and the building of national-scale ecosystems, while practitioners like Kaushik Mukherjee of Super.money bring in the realities of taking AI from prototype to production.

Check out the full Rakuten Product Conference agenda here: https://product-conference.corp.rakuten.co.in/

Discussing the future of Agentic AI

What binds these threads is a shared direction. Systems are no longer waiting for instructions. AI agents are beginning to act to achieve organization goals.

This shift brings with it critical conversations around accountability, governance and trust. Who is responsible and what is the playbook when decisions are made at scale? Where should the boundaries of responsible AI autonomy sit?

The structure of the conference reflects this shift, moving from a broader view of AI within ecosystems to more focused discussions across sectors. It culminates in a leadership huddle featuring voices such as Mukund Seetharaman of Adani Group and Suvro Shankar Ghosh of Mahindra Group, who will ask what may be the most important question of all: what happens to the organization itself when intelligence is no longer entirely reliant on humans?

If these are questions your organization is beginning to ask, we welcome you to join us for Rakuten Product Conference 2026. Registration is now open here.