Rakuten Mobile opens new store in Roppongi and now offers the powerful iPhone 12 lineup

On April 30, Rakuten Mobile celebrated two milestones — the opening of a new store in Tokyo’s bustling Roppongi neighborhood, and the powerful iPhone 12 lineup becoming available for purchase at Rakuten Mobile stores and on Rakuten Mobile online.

The newly opened Rakuten Mobile Roppongi store
The newly opened Rakuten Mobile Roppongi store

The new Rakuten Mobile Roppongi Store, located about one minute on foot from Roppongi Station on the Tokyo Metro Hibiya and Toei Oedo lines, features a spacious layout with a simple, clean design based on the Rakuten Mobile magenta brand color. The store is also offering a new trial service where staff can respond to customer inquiries through monitors in individually partitioned booths.

A sleek and clean interior inside the newly opened Rakuten Mobile Roppongi store.
A sleek and clean interior inside the newly opened Rakuten Mobile Roppongi store.

“The whole team at Rakuten Mobile strives together to offer all of our customers the best, which is why we are very excited to be able to offer iPhone, giving our customers a new way to enjoy the Apple ecosystem of products and services that many of them already love today.”

Mickey Mikitani, Rakuten Chairman and CEO

Rakuten Mobile customers can now buy iPhone 12 Pro, iPhone 12 Pro Max, iPhone 12, and iPhone 12 mini, boasting unparalleled camera systems, support for 5G, the Ceramic Shield front cover, edge-to-edge Super Retina XDR displays with OLED for a more immersive viewing experience, and the Apple-designed A14 Bionic chip, the fastest chip in a smartphone.

Additionally, customers will be able to purchase the affordable iPhone SE, the all-new AirTag, a private and secure way to locate the items that matter the most, AirPods Pro, and a variety of Apple-designed accessories. iPhone models running iOS 14.4 and later are now supported by Rakuten Mobile, providing a great opportunity for users of Apple products to give Rakuten Mobile’s service a try.

Rakuten Mobile Chairman and CEO Mickey Mikitani speaking at the iPhone launch event at the new Rakuten Mobile Roppongi Store.
Rakuten Chairman and CEO Mickey Mikitani speaking at the iPhone launch event at the new Roppongi Store.

Rakuten Mobile Chairman and CEO Mickey Mikitani commented, “With the power of our fully virtualized mobile network and the many services of the Rakuten Group, we’ve worked over the past year of operation to lower the high cost of Japan’s mobile services and provide more convenience. The whole team at Rakuten Mobile strives together to offer all of our customers the best, which is why we are very excited to be able to offer iPhone, giving our customers a new way to enjoy the Apple ecosystem of products and services that many of them already love today.”

For complete pricing and availability details, please visit Rakuten Mobile.

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