Mickey's Voice

Insights from our CEO

Fans walk with soccer legend Thierry Henry after forming the world's largest FC Barcelona Jersey on July 22, 2017 in New York City to celebrate the kick-off of the team's US Tour.

New possibilities at Sun Valley and beyond

I was in New York City in July and was delighted to see people from all walks of life wearing FC Barcelona shirts bearing the Rakuten brand. With the launch of ...

Brand unification: An optimistic perspective

In July, we launched a groundbreaking project to unify our brands across the globe. As Rakuten has grown from a Japanese e-commerce company into a global inn...
AI work

Work in the age of AI

I recently heard some interesting news about perfect pitch. People used to think that only small children were able to acquire perfect pitch through training. B...
Mickey Mikitani is excited about e-commerce in Japan.

Why I’m excited about e-commerce in Japan

Japan’s e-commerce scene is lively, dynamic and enjoying double-digit growth. While Rakuten continues to enjoy the largest market share among major players with...