Mickey's Voice

Insights from our CEO

The heart of a brand: Starting with your team

What is at the heart of your brand? From a business perspective, a brand is a way we communicate with customers – a way to convey to them what we offer and w...
Fans walk with soccer legend Thierry Henry after forming the world's largest FC Barcelona Jersey on July 22, 2017 in New York City to celebrate the kick-off of the team's US Tour.

New possibilities at Sun Valley and beyond

I was in New York City in July and was delighted to see people from all walks of life wearing FC Barcelona shirts bearing the Rakuten brand. With the launch of ...

Brand unification: An optimistic perspective

In July, we launched a groundbreaking project to unify our brands across the globe. As Rakuten has grown from a Japanese e-commerce company into a global inn...