Mickey's Voice

Insights from our CEO

Brand unification: An optimistic perspective

In July, we launched a groundbreaking project to unify our brands across the globe. As Rakuten has grown from a Japanese e-commerce company into a global inn...
AI work

Work in the age of AI

I recently heard some interesting news about perfect pitch. People used to think that only small children were able to acquire perfect pitch through training. B...
Mickey Mikitani is excited about e-commerce in Japan.

Why I’m excited about e-commerce in Japan

Japan’s e-commerce scene is lively, dynamic and enjoying double-digit growth. While Rakuten continues to enjoy the largest market share among major players with...
The FC Barcelona Rakuten partnership will officially begin in 2017.

Why we’re partnering with FC Barcelona

Rakuten has finalized an agreement to become the Main Global Partner of the world-famous Spanish soccer team FC Barcelona (a.k.a. Barca). The partnership kicks ...