e-commerce

The Rakuten Gateway App

Developing for mobile – and beyond

It’s a common sight on rush hour trains across Japan: Scores of office workers gaze intently at their smartphones as they check emails, play games and, it seems...
Cedric Dufour delivers a speech at the European Commission on anti-counterfeit measures.

Fighting counterfeits in e-commerce

I am a proud Frenchman working for a proud Japanese-owned company, Rakuten PriceMinister. Both my homeland and the homeland of our parent company take great pri...
Mickey with the “Tenku” drone

The drone economy

Look! Up in the sky! It’s our future. And it’s spectacular. Drones are a new technology that have a lot of people talking. Android co-founder Andy Rubin was ...
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Have your cake and eat it!

Taiwan is a country known for its sweet tooth. In a very crowded confectionery market, making a living out of baking cakes and selling these sweet creations is ...
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No Address Required: Rakubin Delivery

You’re sitting in the middle of your favorite park in Tokyo under a vast canopy of cherry blossoms. The seasonal petals are a beautiful, mesmerizing sight that ...
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The Priceless Value of Quality

Mickey addressing thousands of merchants at the Tokyo Spring Conference In 2016, Rakuten will enter our 20th year. We’ve come a long way since we started wi...

Digital Marketing Signposts

As marketers navigate a complex digital world, where increasingly savvy consumers expect advertising to align with content seamlessly and add value to their liv...