e-commerce

Mickey with the “Tenku” drone

The drone economy

Look! Up in the sky! It’s our future. And it’s spectacular. Drones are a new technology that have a lot of people talking. Android co-founder Andy Rubin was ...
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Have your cake and eat it!

Taiwan is a country known for its sweet tooth. In a very crowded confectionery market, making a living out of baking cakes and selling these sweet creations is ...
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No Address Required: Rakubin Delivery

You’re sitting in the middle of your favorite park in Tokyo under a vast canopy of cherry blossoms. The seasonal petals are a beautiful, mesmerizing sight that ...
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The Priceless Value of Quality

Mickey addressing thousands of merchants at the Tokyo Spring Conference In 2016, Rakuten will enter our 20th year. We’ve come a long way since we started wi...

Digital Marketing Signposts

As marketers navigate a complex digital world, where increasingly savvy consumers expect advertising to align with content seamlessly and add value to their liv...
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Vision 2020: Rakuten

As Rakuten recently announced financial results for 2015, we also launched Vision 2020, a new mid-term strategy map for the future. Let me set out the key point...
Senior couple with their surfboard

The Rise of the Silver Surfers

Millennials are often the only target for e-commerce retailers and the stereotype of the older Internet user is far from flattering. After all, Millennials - in...
Regifting

How do you feel about regifting?

Happy Thanksgiving (and football day) to our friends and family in the US of A! We hope the day is filled with food, laughter and joy and that you have the fort...