Mickey

I believe in the potential of technology to boost economic growth and improve our lives in real, tangible ways. Forget fear. Embrace optimism.

Why choose optimism

These days, there is much discussion about the rise of AI and machine learning, the use of data and the influence of technology on our daily lives. Like any to...
Despite the many important choices any CEO makes each day, it’s rare that they spend the time to actually reflect on the way they make decisions.

How to make decisions like a CEO

I like to think of myself as a founder and entrepreneur. But my job is also to be the CEO of Rakuten. And perhaps my greatest responsibility as CEO is to make ...
A simple concept may work well for a time, but it may act as a hurdle to future innovation and evolution. Unchecked, simplicity can become a trap.

Simplicity: It’s Complicated

Many experts argue the case for business simplicity. A simple product or service is appealing to customers, popular with investors and can be cost effective to...
Rakuten CEO Mikitani makes a point of speaking directly to employees around the world, answering their questions and explaining the reasons behind major company decisions, a practice critical to generating – and maintaining – buy-in.

Getting your team on board

After the publication of her book on the language of global success, Harvard Business School professor Tsedal Neeley came to visit us at Rakuten Crimson House ...
The imaginary audience: The next time you find yourself in a difficult situation, try this exercise: Imagine you are an objective third party, watching the story play out on TV.

The imaginary audience in times of crisis

The next time you find yourself in a difficult situation, try this exercise: Imagine you are an objective third party, watching the story play out on TV. Sit...