Rakuten unveiled Rakuten Ichiba for Mobile in September 2000. At a time when the vast majority of internet shopping was done on PCs, Rakuten Ichiba was the first service to offer a true e-commerce offering for feature phones.

Mobile! Mobile! Mobile!

To celebrate the 20th anniversary of Rakuten's founding in 1997, Rakuten Today presents a series of special posts exploring Rakuten's unique history, culture an...

Warriors-Rakuten: Believe in the future

On Sept. 12 Rakuten joined with the Golden State Warriors to announce a multi-year partnership that will see the Rakuten logo appear on all of the NBA Champion ...
Fans walk with soccer legend Thierry Henry after forming the world's largest FC Barcelona Jersey on July 22, 2017 in New York City to celebrate the kick-off of the team's US Tour.

New possibilities at Sun Valley and beyond

I was in New York City in July and was delighted to see people from all walks of life wearing FC Barcelona shirts bearing the Rakuten brand. With the launch of ...