Rakuten Ichiba

Rakuten CEO Mickey Mikitani spoke to merchants about the launch of Rakuten Mobile, the impact of 5G, and new initiatives in payments, logistics and fashion.

Rakuten CEO to merchants: Reasons for optimism

Rakuten Optimism 2019 was a festival of cutting-edge technology, thought leadership, gourmet and entertainment. But for thousands of Rakuten Ichiba’s e-commerc...
Rakuten’s resident Trend Hunter Jun Shimizu shares thoughts on what Japan's transition to the Reiwa era might mean for the world of e-commerce.

Japan preps for Reiwa: Consumer trends

Today, Crown Prince Naruhito ascends to the throne to become Japan's emperor, marking the start of a new era for the first time since the 1980s: the Reiwa Era....