Rakuten Ichiba

Rakuten’s resident Trend Hunter Jun Shimizu shares thoughts on what Japan's transition to the Reiwa era might mean for the world of e-commerce.

Japan preps for Reiwa: Consumer trends

Today, Crown Prince Naruhito ascends to the throne to become Japan's emperor, marking the start of a new era for the first time since the 1980s: the Reiwa Era....