Rakuten Ichiba

Earlier this month, Rakuten Ichiba presented the inaugural Rakuten Toy Awards, honoring the platform’s most celebrated toy-makers at Rakuten Crimson House in Tokyo.

Rakuten crowns Japan’s best toys of 2017

Toys entertain and educate, inspire and captivate, amaze and amuse – some even help put kids to sleep. Toys are so fundamental to early childhood that trying to...