On July 21, Rakuten Taiwan Ecosystem Department hosted its much-awaited “Taiwan Rakuten Group Day” at the Rakuten Taoyuan Baseball Stadium, setting the stage for a showdown between the Rakuten Monkeys and the Uni-Lions in a thrilling baseball match. The Rakuten Group Day sought to draw together passionate Rakuten Monkeys fans, Rakuten Group employees, customers and business partners to enjoy a professional baseball game and immerse themselves in the wide array of services provided by the Rakuten Ecosystem in Taiwan.
As part of the festivities, the Rakuten Ecosystem extended a warm welcome to new members with an exclusive discount. Those who joined the membership were rewarded with NT$300 shopping credit, adding an extra touch of excitement to the celebrations.
Rakuten Monkeys’ Win Lights Up Rakuten Group Day Celebrations
During the highly anticipated baseball game, the Rakuten Monkeys, widely recognized as one of Taiwan’s premier baseball teams, displayed their prowess on the field. Monkeys fans and Rakuten guests cheered the team on, creating a lively atmosphere in the stadium. In a stellar show of strength and teamwork, the Rakuten Monkeys emerged victorious, clinching a last-minute win against the Uni-Lions. Jubilant celebrations echoed throughout the stadium as fans and players rejoiced in the team’s triumph.
The victory of the Rakuten Monkeys served as a fitting highlight of the “Taiwan Rakuten Group Day,” emphasizing the power and unity of the Rakuten Ecosystem in Taiwan. Yoshinori Kawada, CEO of Rakuten Monkeys, commented, “The success of the Rakuten Ecosystem in Taiwan is a result of seamless collaboration among group companies.” He added, “Together as one ecosystem, Rakuten strives to offer comprehensive services and unmatched customer experiences.” Notably, Rakuten’s active involvement in managing the Monkeys since 2020 has played a crucial role in successfully expanding the Rakuten Ecosystem.
From e-commerce to eReading: Taiwan Rakuten’s diverse ecosystem
Rakuten has developed a strong presence in the Taiwanese market since entering in 2008, boasting some 8 million users, which accounts for a third of Taiwan’s entire population. Taiwan represents the company’s most extensive ecosystem outside of Japan.
Rakuten’s ecosystem in Taiwan offers a diverse range of essential services, catering to the daily needs and well-being of its members across the market. Its flagship e-commerce platform, Rakuten Ichiba, stands at the forefront, complemented by other noteworthy group companies like Rakuten Monkeys, Rakuten International Commercial Bank, Rakuten Card, Rakuten Kobo, Rakuten Travel, Rakuten Medical, Rakuten Insight, Rakuten Global Express and Cross Border Trading business.
Okaimono Panda’s Ecosystem Adventure
Apart from the baseball action, the Taiwan Rakuten Group Day also offered attendees the opportunity to embark on the “Okaimono Panda’s Ecosystem Adventure.” This was a highlight for Rakuten as it was the first time the Okaimono Panda was introduced in Rakuten Taoyuan Baseball Stadium as the company’s official mascot. Here, attendees could enjoy Okaimono Panda-themed interactive displays ranging from hands-on experiences with Rakuten Kobo’s eBook readers to exciting lucky draw giveaways, providing something for everyone to enjoy.
Christina Chen, manager of Taiwan’s Rakuten Ecosystem Department and head coordinator of the Rakuten Group Day, said, “We are delighted to introduce Rakuten Panda’s character to Taiwanese fans through the Taiwan Rakuten Group Day at the Rakuten Taoyuan Baseball Stadium. The Okaimono Panda is the representative mascot of the Group in Japan, and we hope to strengthen the Rakuten Ecosystem’s brand image through this adorable panda.”
Taiwan Rakuten’s Commitment to Rakuten Members
During Taiwan Rakuten Group Day, the true spirit of Rakuten was exemplified, with a focus on celebrating diversity, fostering meaningful connections and delivering exceptional experiences to members. As Rakuten continues on its mission of empowerment, this spirit of community and commitment will remain at the core of its endeavors.