Rakuten Ichiba

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October 30, 2021 3 min read

The spirit of Halloween 2021 visits Rakuten Ichiba — and Rakuten Crimson House

There’s a chill in t…
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July 14, 2021 4 min read

How Japan is beating the summer heat in 2021: Consumer trends

As Japan’s rainy sea…
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February 9, 2021 6 min read

Japan’s surprising potential for e-commerce growth

Headlining Rakuten I…
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December 28, 2020 6 min read

A year in review: Rakuten Today’s top stories from 2020

This year may not ha…
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September 15, 2020 5 min read

2020 has been a very different year for online shopping

In any ordinary summ…
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August 26, 2020 3 min read

Onions and innovation: Supporting local communities with Japan’s hometown tax program

When life gives you…
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August 5, 2020 3 min read

Enjoying the great indoors in 2020: Japan shopping trends

For many urban worke…
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July 17, 2020 4 min read

Inside Japan and Taiwan’s sweet trade relationship

Since launching in T…
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June 22, 2020 4 min read

How hotels, small- and medium-size businesses across Japan are helping to build a mobile network

Building a new mobil…
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May 20, 2020 5 min read

How is online shopping changing during this pandemic? Puzzles, paint and pianos.

While lockdowns and…
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