The spirit of Halloween 2021 visits Rakuten Ichiba — and Rakuten Crimson House

October 30, 2021 3 min read

Rakuten Ichiba conducted its official Halloween survey, showing how people in Japan intend to celebrate Halloween 2021: From dressing up to cooking at home.

There’s a chill in the air, and fallen leaves crunch underfoot. It’s 2021, and Halloween is back — with a vengeance.

To find out how its users in Japan intend to celebrate the big day, Rakuten Ichiba conducted a special Halloween survey. Roughly 600 respondents shared their plans for Halloween, some of which will be revealed below. So read on, if you dare.

When asked how they plan to spend Halloween — whether with friends, family or a significant other — 67.5% of those polled indicated that they intend to stay home, while 24.3% planned to celebrate elsewhere. Nearly 40% said that they would host a Halloween party in their home, and had done so in the past, while an adventurous 15.7% revealed that they planned to host one for the first time.

Of the university students who responded, cooking ranked ahead of costumes and decorations as the aspect of their parties where they intended to invest the most effort. And among adults, champagne was — somewhat surprisingly — voted the beverage of choice, chosen over wine, beer and cocktails. Witch’s brew didn’t even crack the top five.

Rakuten employees celebrate Halloween 2021 in style

Of course, Halloween house parties aren’t the only way to celebrate the spooky season. On Friday, October 29, Rakuten Crimson House in Tokyo saw hundreds of employees dress up and participate in special themed events, under new COVID-safe guidelines.

Below is a selection of some of the best, most bone-chilling (and heart-warming) get-ups from Halloween 2021 at Rakuten.