Rakuten Crimson House

Earlier this month, Rakuten Ichiba presented the inaugural Rakuten Toy Awards, honoring the platform’s most celebrated toy-makers at Rakuten Crimson House in Tokyo.

Rakuten crowns Japan’s best toys of 2017

Toys entertain and educate, inspire and captivate, amaze and amuse – some even help put kids to sleep. Toys are so fundamental to early childhood that trying to...
To celebrate Halloween, hundreds of employees dressed up, many in matching costumes. And, as is usually the case when it comes to Rakuten employees, they took the job extremely seriously. Above are some of the most remarkable looks from the day.

Rakuten employees show their Halloween spirit

A zombie princess discussing marketing strategy with Superman, a unicorn and the statue of liberty? No, that's not the plot of Tim Burton's next film (though it...