With professional soccer teams around Europe continuing to play to spectatorless stadiums amid the pandemic, FC Barcelona has announced a first-of-its-kind initiative to connect with the club’s global fanbase — and put the fans in the spotlight.
As something of a tribute to the passion of the club’s fanbase, Rakuten, together with FC Barcelona, plans to create a larger-than-life mosaic, featuring 46,000 crowdsourced fan pictures from around the world, to be mounted on the facade of FC Barcelona’s iconic stadium, Camp Nou.
If fans can’t come to Camp Nou, bring Camp Nou to the fans
With games being contested behind closed doors and travel restrictions preventing out-of-town fans from visiting the hallowed grounds of Camp Nou, Rakuten wants to thank soccer fans for the ongoing support that has kept the game alive during challenging times. Rakuten’s partnership with FC Barcelona has long strived to connect fans with their heroes in innovative new ways — and the unique Camp Nou facade may well be the “biggest” example of that this year.
Look at the Big Picture
Through this unique facade image, Rakuten will provide Barça fans with a rare opportunity to become part of the Blaugrana’s storied home base, Camp Nou. To join the draw to be part of the image, fans will access a dedicated website where they can register or log in with a Rakuten ID. They can then take or select a picture of themselves cheering on the club, upload their photo to the website and apply to be a part of the new facade featuring a mosaic scene of their favorite players. The registration process opens on July 21, and will be open until August 11, or until 46,000 eligible entries are received.
To help participants find their photos, Rakuten will launch a dedicated app with a special AR experience to enable Camp Nou site visitors to discover their image as part of the mosaic. The search function will also be available through a digital version to be published online for fans not able to visit in person.
Don’t miss out on your chance to be part of Barça history.