Disruption

Rakuten delivery drone in action

Rakuten drone delivers veggies in Ehime

It’s a bird! It’s a plane! No, it’s a Sora Raku delivery drone – and it’s bringing the groceries! On Oct. 26, Sora Raku and Energia Communications conducted ...
Rakathon Builds Synergy at Rakuten Crimson House West

Rakathons and beyond! Steps to innovation

From every corner of the business world we hear it: Innovate or die! Innovation is the driving force of business today. No longer is it sufficient to provide...
Michael Tamblyn on Kobo success stories

Three big things Kobo did right

They say when you’re starting a new business, you should look for the white space, be first to market, go where your competitors are not. Or there is another op...
Tohoku Rakuten Golden Eagles win the Japan Series Championship in 2013

Common sense or just fear of failure?

New ideas die every day because someone alleges they go against "common sense." But what is “common sense,” anyway, and who defines it? I think using this ar...