Rakuten Ichiba

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April 1, 2023 5 min read

A mobile future for e-commerce: Mikitani at New Year Conference

At the Rakuten New Y…
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July 21, 2022 5 min read

Wanderlust reignited: Is Japan’s economy on the mend?

From online flea mar…
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July 1, 2022 6 min read

The Rakuten Ecosystem’s biggest strength is diversity, says CMO Naho Kono

If anyone can be con…
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June 10, 2022 4 min read

What does 25 years of Japanese e-commerce look like?

2022 marks 25 years…
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March 11, 2022 5 min read

Mickey Mikitani on sustainability, Japan’s e-commerce potential and an ambitious ten trillion yen goal

Every January, Japan…
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January 17, 2022 2 min read

E-commerce milestone: Rakuten surpasses five trillion yen in gross merchandise sales for domestic e-commerce in banner year

Featured Image: Phot…
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December 24, 2021 7 min read

A new consumer era of “emotional value”: Conversation with Shu Yamaguchi

Japan’s postwar econ…
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October 30, 2021 3 min read

The spirit of Halloween 2021 visits Rakuten Ichiba — and Rakuten Crimson House

There’s a chill in t…
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July 14, 2021 4 min read

How Japan is beating the summer heat in 2021: Consumer trends

As Japan’s rainy sea…
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February 9, 2021 6 min read

Japan’s surprising potential for e-commerce growth

Headlining Rakuten I…
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