Rakuten Ichiba

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June 10, 2022 4 min read

What does 25 years of Japanese e-commerce look like?

2022 marks 25 years…
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March 11, 2022 5 min read

Mickey Mikitani on sustainability, Japan’s e-commerce potential and an ambitious ten trillion yen goal

Every January, Japan…
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January 17, 2022 2 min read

E-commerce milestone: Rakuten surpasses five trillion yen in gross merchandise sales for domestic e-commerce in banner year

Featured Image: Phot…
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December 24, 2021 7 min read

A new consumer era of “emotional value”: Conversation with Shu Yamaguchi

Japan’s postwar econ…
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October 30, 2021 3 min read

The spirit of Halloween 2021 visits Rakuten Ichiba — and Rakuten Crimson House

There’s a chill in t…
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July 14, 2021 4 min read

How Japan is beating the summer heat in 2021: Consumer trends

As Japan’s rainy sea…
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February 9, 2021 6 min read

Japan’s surprising potential for e-commerce growth

Headlining Rakuten I…
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December 28, 2020 6 min read

A year in review: Rakuten Today’s top stories from 2020

This year may not ha…
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September 15, 2020 5 min read

2020 has been a very different year for online shopping

In any ordinary summ…
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August 26, 2020 3 min read

Onions and innovation: Supporting local communities with Japan’s hometown tax program

When life gives you…
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