People & Culture
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Blog
Pride in action: Rakuten celebrates LGBTQ+ inclusion
This June, Rakuten exemplified its commitment to diversity, equity and inclusion with vibrant Pride Month celebrations around the globe. Rakuten team members participated in a range of events designed to raise awareness, foster understanding and celebrate the LGBTQ+ community. Here’s a look at some of the Pride Month 2025 highlights from across the Rakuten Group. Celebrating pride in Japan:…
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Blog
Remote work? Japan isn’t sold
As much of the world embraces the joys of sweatpants at work, video calls and lunchtime laundry breaks, Japan looks to be charting a different course. Remote work? Nice idea, but it’s not for everyone. Earlier this year, Rakuten Insight – Rakuten’s consumer research arm with around 2.2 million registered monitors – quizzed 1,000 people from around Japan on how they actually want to work*1. The sur…
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How Rakuten Viber is shaping connections from chats to commerce in the Philippines
What if a single app could connect you with loved ones, grow your business and simplify your finances? Rakuten Viber is making that vision a reality in the Philippines, evolving into a comprehensive super app designed to meet the diverse needs of the Filipino market and make the lives of Filipinos easier. Recognizing the Philippines as a key market and a launchpad for its global innovations, Viber…
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Rakuten Kobo expands Kobo Plus in Asia, reinforcing commitment to readers worldwide
Rakuten Kobo is bringing its all-you-can-read Kobo Plus subscription service to Singapore and Malaysia, marking a major expansion in Asia and a significant step in its global mission to empower readers. The move, marked by a recent media event in Singapore, underscores the company’s commitment to providing accessible and affordable reading options worldwide. Rakuten Kobo’s vision unvei…
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Empower, Inspire and Act: Rakuten Celebrates International Women’s Day Worldwide
Rakuten’s dedication to inclusion extends far beyond a single day, and this past March, the company amplified its commitment through a series of global initiatives for International Women’s Day (IWD). With the aim to “Empower, Inspire and Act,” Rakuten offices worldwide dedicated the entire month to fostering meaningful conversations, amplifying voices and inspiring action…
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Tsundoku, obi collecting and autumn reading: Rakuten Books survey
‘Tis the season for getting cozy with a good book – at least according to the most recent survey by Rakuten Books, Rakuten’s online platform in Japan for physical entertainment. Over 10,000 users were quizzed about their habits, nearly 30% of whom revealed that they read every day, with another third reading at least weekly. Most prefer to sink into their books during relaxed weekend hours (…
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People & Culture
French shoppers embrace optimism and smart spending in 2024
With the festive season just around the corner, French shoppers are gearing up for Christmas with a renewed sense of optimism and a keen eye for strategic spending. The latest 2024 Christmas Barometer, conducted by IPSOS for Rakuten of 2,500 French people, reveals some significant shifts in consumer behavior compared to last year. French shoppers are not only more positive about their purchasing p…
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Rakuten named Gold Award winner by work with Pride for 8th Year: Recognizing commitment to LGBTQ+ inclusion
For the 8th consecutive year, Rakuten Group has been honored with the prestigious Gold Award from work with Pride, Japan’s leading benchmark for corporate LGBTQ+ inclusion. Announced on November 14, 2024, the achievement is more than just a recognition — it reflects Rakuten’s deep commitment to creating a workplace where diversity thrives, and every employee feels empowered to be their authentic s…
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Witch you were here: Rakuten employees haunt Halloween 2024
As the leaves turn color and the air gets crisp, Rakuten gears up for one of its most anticipated events of the year – Halloween! Our global offices once again came alive with spooky decorations and creative costumes this October, from eerie ghosts to beloved pop culture characters. At Rakuten, Halloween is not just about dressing up. It’s a fantastic opportunity for team bonding and to showcase R…
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